The 2nd of September is a special date for the Plaza Community Cinema in Liverpool, not just because it marks the 75th anniversary of the cinema but because the only reason the site still stands today is because of the efforts of local volunteers.
The cinema is steeped in history and even opened and closed on its very first night, due to the outbreak of WW2. Read more
Heineken has partnered with Digital Cinema Media and Starcom MediaVest Group to offer exclusive preview screenings of upcoming movies at Picturehouse cinemas with the ‘Heineken Star Screenings’ initiative.
The cinema partnership, part of Heineken’s ‘Open Your City’ campaign, is offering film fans the chance to win tickets to exclusive preview film screenings before official release dates. Read more
The Inbetweeners 2 comfortably held on to the top spot this weekend, falling 46% once previews are removed, to £4.3m and a terrific total of £22.3m. In its second weekend in 2011, the first Inbetweeners film managed £5.7m and was up to £25.9m, so the second film is falling away a bit sharper but it should comfortably cross the £30m mark. The biggest film of the year so far is still The Lego Movie, released all the way back in February, with £34.3m, so that’s the target for The Inbetweeners 2.
Guardians of the Galaxy held on to second spot with a decent hold, falling just 37% to £2.1m and a cume of £18.8m. By the end of this week it will have overtaken Captain America: The Winter Soldier’s final total of £19.4m, which seemed an unlikely occurrence at the start of the year. Read more
Blockbuster movies are set to bring a touch of Hollywood glamour to a field on the outskirts of the Capital after it was earmarked as Scotland’s answer to Tinseltown.
A world-class film studio costing £40 million at Straiton could see the likes of Brad Pitt and Angelina Jolie produce new projects in Midlothian. Read more
Volunteers held a community clean-up to spruce up the Redcar Regent Cinema in a community clean-up on Sunday. The clean-up saw more than 20 members of the community roll up their sleeves and get stuck into sprucing up the unique interior of the cinema, on Newcomen Terrace on Redcar’s seafront.
The event was organised by the Regent Heritage Trust – the group that came together as a result of the Save the Regent Cinema campaign, which hosted a public meeting back in May. Read more
Cineworld has reported a 33 per cent bump in revenues during the first half of the year, after its £900m takeover of European chain Cinema City.
Total revenues, including from Cinema City, reached £268.6m with profits adjusted for the costs of the takeover rising 46.2 per cent to £25.3m. Read more
Now TV, BSkyB's internet TV service, has launched an interactive digital-out-of-home campaign in the style of the arcade game Whac-A-Mole in cinemas across the UK.
The interactive game, called "Back In Your Box" and created by WCRS, features characters found on Now TV, emerging from boxes. Passersby must tap the characters on the screen to hit them back into "their box". Read more
The boys are back in town. If there was any doubt that the appetite to see Will, Simon, Jay and Neil back on the big screen had waned, that was dispelled in spectacular fashion last weekend as The Inbetweeners 2 debuted with the biggest opening weekend of the year so far. £12.5m is the biggest Wednesday to Friday performance and £8m from Friday to Sunday is the biggest three day opening of the year too. Although it’s a fantastic result, it is slightly down on the performance of the first Inbetweeners Movie in 2011, which opened with £13.2m for the five days and £8.6m from Friday to Sunday. That film went on to gross over £45m so the sequel will be looking at getting close to that.
Last week’s number one, Guardians of the Galaxy dropped to second with £3.3m for a very healthy cume of £13.9m. Its target has to be Marvel’s other film this year, Captain America: The Winter Soldier, which finished on £19.4m. Dawn of the Planet of the Apes fell one place to third, adding £1.7m and has now grossed £27.1m. That puts it fractionally behind X-Men: Days of Future Past, which it will overtake at some point today (Monday) and become the second highest grossing film of the year to date. The Lego Movie looks to be safe in first with £34.2m. Read more
When the actor and comedian Robin Williams passed away on Tuesday, he left behind him a body of work that entertained and enthralled audiences in equal measure. It doesn't seem to matter who you speak to, everyone has their own favourite film from his long and successful career. Here the staff of DCM give their picks of his work and their reasons for choosing them.
Zoe Jones, Marketing Director, on Dead Poets Society: Read more
I had the great pleasure of attending the grand reopening of the Maxime Cinema, in Blackwood last week, another great addition to the Picturedrome Electric Theatre Company Ltd. portfolio of sites, owned by Adam Cunard.
Picturedrome have four other sites serviced by DCM; Picturedrome - Bognor Regis, Century Cinema - Clacton on Sea, Plaza - Dorchester and the Carlton Cinema - Westgate-on-Sea. Read more
Author: John Harlow, The Sunday Times
Hollywood is calling on female action heroes to win audiences back to the cinema. Ticket sales are down a record 18% this summer, and studios admit the picture would be far grimmer but for swashbuckling heroines such as Scarlett Johansson, Shailene Woodley and Zoe Saldana. Read more
Author: Adam Sherwin, The Independent
Ask viewers to name the most irritating advert on television and Go Compare’s campaign featuring a warbling opera singer regularly tops the list. Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.