The Magnificent Seven reaches Adland

The World Cup may be over but cinema still has a host of incredible films to look out for, including what we are dubbing ‘The Magnificent 7’. These seven titles stand out, not just as box office behemoths, but as titles of particular interest for brands to align with. Their critical acclaim should match their outstanding earning power and these are the films that people will be talking about for months to come.

Last week on Wednesday 9 July, DCM was out and about in Adland to spread the message of ‘The Magnificent 7’, the seven stand-out films to look out for and buy into for the rest of the year.

Freestyler – Francis Vu

Stopping by agencies with a football freestyler, DCM dared media agencies to a keepy-uppy competition with the freestyler, and offered everyone the chance to win a stash of cinema tickets to the seven films across the year, simply by tweeting their scores to #DCMMAG7.

Michelle Morgado, Broadcast Manager, Amplifi at Carat

The winner of the keepy-uppy competition with a total score of 114 was Tom Cumberworth, Account Manager at MEC, who won himself tickets for all of the seven films.

Left to right - Jonny Darke, DCM Agency Executive, Ed Rowlands, Target Media Senior Account Manager & Head of Cinema, Chris Kyriacou, DCM Agency Executive and Russell Murphy, Target Media Youth Planning Director.

Well done to everyone who took part in representing their agency and challenging our freestyler footballer.

DCM visits the Starcom office

Alongside the football shenanigans the sales team were handing out exclusive DCM, cinime-activated Magnificent 7 sticker albums complete with stickers of the seven stand-out films. Agencies were able to scan the front over with the cinime app, where they could enter a competition to win première tickets to one of the Magnificent 7 films. Jane Powers from 7Stars was the first winner of the competition and the final winner will be announced on 31st July.

Peadar Drislane, OMD Account Director

The day’s event was a great successful, with DCM visiting a total of 21 agencies. To see more pictures, visit our Facebook page.

To read more about 'The Magnificent 7, click here.