Filmed in Canada, the new Sony ad, made by directors Leila and Damien de Blinkk with creative agency adam&eveDDB, is shot in 4K – ultra high-definition resolution – and sets out to capture the natural phenomenon and beauty of blown bubbles freezing as they hit icy temperatures.
The ad launched in cinemas on 7 November, going live with the most anticipated film of the year, Christopher Nolan’s Interstellar. Read more
Over the past few weeks, fans of all ages have been enjoying Hasbro Studios’ My Little Pony Equestria Girls: Rainbow Rocks film in cinemas nationwide.
The film launched on 25 October and ran until 2 November and is the first feature film that Digital Cinema Media (DCM) has distributed via satellite to 80 Vue sites. Read more
The Parkway Cinema in Cleethorpes is celebrating its tenth birthday by giving away free popcorn with every ticket sold on the anniversary.
Originally opened in 2004 by cinema expert Gerald Parkes and his wife Denise, the independently-owned nine-screen cinema and theatre has been running every day since, apart from Christmas Day each year. Read more
Aldeburgh Cinema is the latest historic cinema to join the DCM portfolio.
Aldeburgh Cinema has been screening films continuously since 1919, when the auditorium was built onto the back of a 19th century High Street store. The auditorium retains a number of original features, including a number of beautiful art deco lights. The cinema building also houses a Gallery and Arts exhibition space. Read more
The Weekend Round-up
COWABUNGA (again)! On their third weekend, The Teenage Mutant Ninja Turtles returned to the top of the box office, knocking Fury from the top spot and defeating the strong challenge from a few new entries too. Six films earned more than £1m over the weekend and another one came close. The heroes in a half shell added £1.4m, which is just a 26% drop from the previous weekend, and to date the Michael Bay produced action-pic has grossed £11.8m. Read more
Digital Cinema Media (DCM) is getting behind Movember in 2014, with a team of Mo Bros and Mo Sistas committed to helping change the face of men’s health, specifically prostate cancer, testicular cancer and mental health.
Movember is about bringing back the moustache, with Mo Bros taking action by changing their appearance through the growth of a new moustache for the 30 days of Movember, while Mo Sistas sign up and commit to supporting the men in their lives, while helping to promote men’s health at home, in the workplace and within their community. Read more
Goodstuff were crowned winners of Digital Cinema Media’s (DCM) inaugural Halloween Quiz.
Held at the BFI Riverfront Café on 29 October, over 150 guests were treated to a The Shining themed quiz night, with representatives from Carat, Goodstuff, Mash, Maxus, McCann, MGOMD, Mindshare, OMD, Performics, Starcom, Total Media and Zenith present. Read more
The Soho House Group’s Electric Cinema Shoreditch (formerly The Aubin Cinema) will open on Friday 31 October after undergoing refurbishment.
The cinema has been completely refreshed with comfortable armchairs, footstools and cashmere blankets, very similar to the original Electric Cinema on Portobello Road (now Electric Cinema Portobello). A first floor deli bar and coffee station will serve snacks and refreshments. Read more
Last week's Media Week Awards celebrated the best talent and creativity in the UK's media sector, with 1,400 guests from agencies, media owners, advertisers and production companies in attendance.
More than 100 judges were involved in deciding this year's winners, led by co-chairs Bruce Daisley, managing director of Twitter UK, and Claudine Collins, managing director of MediaCom, as well Digital Cinema Media's (DCM) CEO, Simon Rees. Read more
I write this as Rebecca and I travel from Newcastle to Greenock. Yesterday we had a great day at the Tyneside cinema with the lovely Jonny Tull. Thank you Jonny for putting on a fine show. The bar/restaurant they've created at Tyneside is amazing. It was great to catch up with Parkway, Propix, Ritz Thirsk, Plaza Workington, Savoy and obviously Tyneside. In the evening I also finally got to watch Pride at Tyneside. What a great film.
The open meeting kicked off with the CEA welcoming the Industry Trust. They gave us a great overview of the fine work they’ve been doing to prevent IP theft over the years and how they are combating those pirates! 1 in 3 people pirate apparently, which I found truly shocking! I’d forgotten just how powerful and etched into our psyche the ‘You wouldn't steal a car’ and ‘Knock off Nigel’ ads were. Also fascinating was their change in tack during the recession to ‘Thank You’. Read more
The cinema industry gathered last week to celebrate excellence in film marketing, distribution and exhibition at the 2014 Screen Awards.
For the second year in a row, Digital Cinema Media (DCM) sponsored the ‘Brand Partnership of the Year’ category, recognising top brands that have aligned themselves with film to achieve outstanding partnerships. Read more
The Weekend Round-up
The closing night film of the 58th BFI London Film Festival proved a hit with the public as Fury opened with £2.7m (including £698k from previews) and knocked Teenage Mutant Ninja Turtles from the top of the box office. That’s a better start than the £1.6m The Monuments Men managed in February and that film topped out at £6.2m, so Fury will be looking at getting close to £8m at least. Read more
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