The Weekend Round-up
On the final weekend before Christmas The Hobbit: The Battle Of The Five Armies stayed in the top spot, holding off a couple of high profile sequels. Peter Jackson’s trilogy closer was off 45% to £5.4m and after ten days in cinemas has cracked the £20m mark. It now sits on £20.3m and at the same point in its run The Desolation Of Smaug fell 43% and sat on £20m. In the next few days, The Battle Of The Five Armies will crack the top 10 films of the year and with nine more days left of 2014, it should climb pretty high up the list before the year is out. Read more
The Weekend Round-up
For the final time (supposedly) a Middle Earth-set film opened at the top of the box office. The Hobbit: The Battle Of The Five Armies kicked off with £9.8m, which is the second highest opening weekend of the year, behind The Hunger Games: Mockingjay Part 1 (£10.3m) and it also set a Friday to Sunday record for the series. An Unexpected Journey opened with £11.6m in 2012 but £2.1m of that was from Thursday previews, so its Friday to Sunday total was £9.5m. The Desolation Of Smaug had a Friday start last year and managed £9.3m in its first weekend. Read more
After four years as CEO, Simon Rees has announced that he will be leaving Digital Cinema Media (DCM) at the end of January in order to pursue other interests both inside and outside of the media industry.
Since joining in May 2011, Simon has led the transformation of DCM into a modern digital sales agency. Key developments have been the introduction of a new digital delivery system for commercials, and interactive capability through the mobile app Cinime. Read more
Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have joined forces to explore and showcase exclusive data insights around film in 2015 by taking a holistic look at the social chatter around all of the latest movies, content and audience demographics.
In a year that is going to be huge for cinema, there is no better time to analyse the narrative and tone around some of the leading films set to hit the big screen over the next 12 months and look at how brands can get involved in the conversation. Read more
Global youth media company, Vice, is getting into feature films by setting up Vice Films as a joint venture with 20th Century Fox.
The joint venture will develop, produce, finance, market, acquire and distribute films from emerging directors around the world, aiming to make at least two movies a year, at a budget of about $2m. Read more
The Weekend Round-up
The UK’s favourite bear comfortably held on to the top spot this weekend, with a strong hold that suggests there’s plenty more to come. Paddington fell just 25% to £3.8m and in doing so cracked the £10m mark. In just ten days it has already overtaken Rush to become StudioCanal’s third biggest film of all time, behind The Imitation Game and Tinker Tailor Soldier Spy, which it will overtake in the next week or so. With the bumper boost provided by the Christmas holidays on the horizon, a final total approaching £30m is not out of the question. Read more
In a blog post written for Screen Daily, DCM’s marketing director Zoe Jones talks about the findings of their latest research project looking at the effectiveness of cinema advertising.
Last week, Digital Cinema Media (DCM) hosted its 2014 Upfronts event at Bafta, bringing together over 200 industry leaders to look ahead to 2015, what’s set to be the biggest year for film in decades, and discuss the range of exciting opportunities available for brands to engage the diverse cinemagoing audience and how they can enhance the cinema experience both on and off screen. Read more
Live from Pinewood Studios, Sam Mendes announced today that the 24th James Bond film will be called Spectre.
Daniel Craig heads-up a phenomenal cast that includes Christoph Waltz as the Bond villain, with Dave Bautista and Andrew Scott also joining the established cast. Léa Seydoux and Monica Bellucci were also announced as the Bond ladies. Read more
Speaking at the CEA Digital Conference last week, DCM's CEO, Simon Rees, presented to a packed audience about why digitisation has made cinema a more attractive prospect for advertisers and brands, discussing how the key challenge now is in cinemas’ relationships with their audiences.
Cinemas must engage more with audiences outside of the theatres, according to the CEO of Digital Cinema Media. Read more
A massive thank you to all of you that supported DCM, supporting Movember, supporting Men’s Health issues.
We're proud to say that we raised an amozing £1,151, which is still growing (no pun intended). Read more
For an article written for MediaPost, DCM's Marketing Director, Zoe Jones, discusses how best to reach millennials and why you shouldn't forget the draw of the silver screen.
Millennials are overwhelmed with media options at every touchpoint. Ofcom reports that whereas adults still prefer to spend their evenings watching scheduled TV, children are increasingly watching video clips online on YouTube and Vimeo. 11- to-15-year-olds watch an average of one hour and 32 minutes a day of live TV, compared with two hours and 58 minutes among adults. Almost half of them watched video clips online at least once a week, compared with only 20 percent of adults. Read more
The Weekend Round-up
In a stunning performance, a bear from Peru with a penchant for marmalade sandwiches came in and shook things up at the top of the box office. Few would have predicted that Paddington would out-gross The Hunger Games: Mockingjay Part 1 on the huge franchise’s second weekend, but the beloved children’s character opened with a tremendous £5.1m. It has been looking like Paddington would be the family film to beat this Christmas for a while and it proved to be the case. That opening is bigger than the £4.7m Frozen kicked off with last December and that film had the benefit of 3D, which the makers of Paddington eschewed. Paddington also delivered distributor StudioCanal’s biggest ever start, far eclipsing their previous best of Tinker Tailor Soldier Spy’s £2.8m in 2011. Read more
