The Weekend Round-up
The UK’s favourite bear comfortably held on to the top spot this weekend, with a strong hold that suggests there’s plenty more to come. Paddington fell just 25% to £3.8m and in doing so cracked the £10m mark. In just ten days it has already overtaken Rush to become StudioCanal’s third biggest film of all time, behind The Imitation Game and Tinker Tailor Soldier Spy, which it will overtake in the next week or so. With the bumper boost provided by the Christmas holidays on the horizon, a final total approaching £30m is not out of the question. Read more
In a blog post written for Screen Daily, DCM’s marketing director Zoe Jones talks about the findings of their latest research project looking at the effectiveness of cinema advertising.
Last week, Digital Cinema Media (DCM) hosted its 2014 Upfronts event at Bafta, bringing together over 200 industry leaders to look ahead to 2015, what’s set to be the biggest year for film in decades, and discuss the range of exciting opportunities available for brands to engage the diverse cinemagoing audience and how they can enhance the cinema experience both on and off screen. Read more
Live from Pinewood Studios, Sam Mendes announced today that the 24th James Bond film will be called Spectre.
Daniel Craig heads-up a phenomenal cast that includes Christoph Waltz as the Bond villain, with Dave Bautista and Andrew Scott also joining the established cast. Léa Seydoux and Monica Bellucci were also announced as the Bond ladies. Read more
Speaking at the CEA Digital Conference last week, DCM's CEO, Simon Rees, presented to a packed audience about why digitisation has made cinema a more attractive prospect for advertisers and brands, discussing how the key challenge now is in cinemas’ relationships with their audiences.
Cinemas must engage more with audiences outside of the theatres, according to the CEO of Digital Cinema Media. Read more
A massive thank you to all of you that supported DCM, supporting Movember, supporting Men’s Health issues.
We're proud to say that we raised an amozing £1,151, which is still growing (no pun intended). Read more
For an article written for MediaPost, DCM's Marketing Director, Zoe Jones, discusses how best to reach millennials and why you shouldn't forget the draw of the silver screen.
Millennials are overwhelmed with media options at every touchpoint. Ofcom reports that whereas adults still prefer to spend their evenings watching scheduled TV, children are increasingly watching video clips online on YouTube and Vimeo. 11- to-15-year-olds watch an average of one hour and 32 minutes a day of live TV, compared with two hours and 58 minutes among adults. Almost half of them watched video clips online at least once a week, compared with only 20 percent of adults. Read more
The Weekend Round-up
In a stunning performance, a bear from Peru with a penchant for marmalade sandwiches came in and shook things up at the top of the box office. Few would have predicted that Paddington would out-gross The Hunger Games: Mockingjay Part 1 on the huge franchise’s second weekend, but the beloved children’s character opened with a tremendous £5.1m. It has been looking like Paddington would be the family film to beat this Christmas for a while and it proved to be the case. That opening is bigger than the £4.7m Frozen kicked off with last December and that film had the benefit of 3D, which the makers of Paddington eschewed. Paddington also delivered distributor StudioCanal’s biggest ever start, far eclipsing their previous best of Tinker Tailor Soldier Spy’s £2.8m in 2011. Read more
The Weekend Round-up
The Hunger Games: Mockingjay Part 1 came roaring out of the traps this weekend, delivering comfortably the biggest opening weekend of the year. A Friday to Sunday gross of £10.3m easily knocks the year’s previous best, The Inbetweeners 2’s £8m debut, into second place. It’s also a series best for The Hunger Games, eclipsing Catching Fire’s £10.1m opening weekend exactly a year ago. Including Thursday, it has now earned £12.7m and is well on the way to matching Catching Fire’s final total of £34.2m. Read more
The latest research from Digital Cinema Media (DCM), the market leader in UK cinema advertising, has provided new evidence into the unique power of cinema advertising.
The findings of our Engagement Study, The Bigger Picture, revealed that advertising watched in the cinema is processed by the brain more consciously, proving a much more powerful and emotionally engaging medium for brands and offering a unique role for cinema in the contemporary communication mix. Read more
NEW TITLES ADDED TO SCHEDULE:
No Escape is released on 1 May 2015 Read more
As the holiday season draws closer, Nike has unveiled a new commercial as part of its "Choose Your Winter" campaign. Starring Irish actor and comedian Chris O'Dowd as a weatherman, the spot presents various winter sports and features athletes Aaron Rodgers, Jordy Nelson, Clint Dempsey, Brad Evans, Mary Cain, Gracie Gold, and Johnnie Paxson.
Wieden + Kennedy's new Nike campaign is all about how painful it can be for athletes dealing with the harshness of winter weather and at the centre of the entire campaign is the Nike Hyperwarm material, which can keep you warm, yet sweat-free, in the winter months. Nike’s latest cold weather campaign takes a playful approach to tackling the elements and “choosing your winter.” Read more
I hope you were lucky enough to get one of Phil Clapp’s golden tickets to this year's CEA Digital Conference. It is being held this Thursday at the Cineworld O2 and is now officially sold out! I’m really looking forward to the conference, which promises to be a great event.
Simon Rees, our esteemed leader, is participating in the first key panel session of the day ‘Managing the Digital Present’. As the UK is now a fully digitised sector, this session will look at the additional revenue opportunities presented by digital technology, in particular the ability to show a broader range of films, better matched to available audiences, as well as the way digitisation has brought about a step change in the attractiveness of the big screen advertisers. Read more
