The Marriage of Cinema and Branded Content
Digital Cinema Media (DCM) and D&AD reflect on their session at Advertising Week Europe and continue the conversation around how branded content is inspiring film today.
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News
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Box Office: Family films score a Home run
The Weekend Round-up
Home opened in the top spot with an impressive £6m, which includes a hefty £2.6m in previews. The Friday to Sunday total of £3.4m is the fifth highest opening for any film this year and with the school holidays starting next week, there should be a lot more to come. Read more
Camelot chooses the power of cinema for integrated Mother’s Day tactical campaign
Camelot, the UK National Lottery operator, launched a tactical cinema campaign with a two minute piece of creative that was shared last weekend around Mother’s Day 2015.
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Comparethemarket.com offers 2-for-1 cinema deal through ‘Meerkat Movies’
Today sees the launch of Meerkat Movies, a new customer rewards programme from comparethemarket.com. Developed in partnership with Cinema First, the industry body representing UK cinema operators and film distributors, the promotion will be the biggest of its kind ever in the UK.
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Cineworld’s profits jump to £67.3m after strong year for UK cinema
Cineworld has announced that its pre-tax profits more than doubled in 2014, growing to £67.3m for the year - an increase of 118 percent on the previous year.
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Picturedrome Cinema in Bognor Regis set for expansion & Q&A with MD, Adam Cunard
A third screen is set to be built at the Picturedrome Cinema in Bognor Regis after town councillors gave the go-ahead for another auditorium last week.
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CineEurope 2015
CineEurope 2015 is fast approaching and will take place from 22 to 25 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, including an awards ceremony and dinner reception on 25 June.
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Box Office: The Marigold Hotel is still busy
The Weekend Round-up
The Second Best Exotic Marigold Hotel held on to the top spot for the third weekend in a row, falling 29% to £1.4m, and it now has a cume of £11.7m. While it’s clear it’s going to fall short of the first film’s final total of £20.4m, it’s still an impressive performance from the ensemble comedy. Read more
An Introduction to Cinema
Cinema advertising is constantly evolving, with the industry continually looking at innovative ways to connect brands and people in the unique cinema environment. Now a fully digital platform, the medium is cheaper, faster and more flexible, and the opportunities for advertisers to engage our early-adopting, socially savvy cinemagoing audience are endless.
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Film Changes
Take a look at all the latest film changes.
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Karen Stacey appointed CEO at DCM
Karen Stacey has been appointed permanent chief executive of Digital Cinema Media (DCM), having taken on the role in an interim capacity following the departure of Simon Rees before Christmas.
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Box Office: Marigold Hotel holds on to top spot
The Weekend Round-up
The Second Best Exotic Marigold Hotel held on to the top spot, falling 36% (without previews) on its second weekend to £1.9m. The all-star sequel has now banked an impressive £8.6m. Read more
Case Studies
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.