The Weekend Round-up
The Second Best Exotic Marigold Hotel held on to the top spot for the third weekend in a row, falling 29% to £1.4m, and it now has a cume of £11.7m. While it’s clear it’s going to fall short of the first film’s final total of £20.4m, it’s still an impressive performance from the ensemble comedy. Read more
Cinema advertising is constantly evolving, with the industry continually looking at innovative ways to connect brands and people in the unique cinema environment. Now a fully digital platform, the medium is cheaper, faster and more flexible, and the opportunities for advertisers to engage our early-adopting, socially savvy cinemagoing audience are endless.
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Take a look at all the latest film changes.
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Karen Stacey has been appointed permanent chief executive of Digital Cinema Media (DCM), having taken on the role in an interim capacity following the departure of Simon Rees before Christmas.
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The Weekend Round-up
The Second Best Exotic Marigold Hotel held on to the top spot, falling 36% (without previews) on its second weekend to £1.9m. The all-star sequel has now banked an impressive £8.6m. Read more
Digital Cinema Media (DCM) is once again an official partner of Advertising Week Europe, to celebrate and showcase the power of cinema advertising and the influence and inspiration film brings to the creative industries.
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Cheese brand Babybel has rolled out a 'make your face funny for money' fundraising initiative throughout UK cinemas, in collaboration with charity Comic Relief.
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DCM's Pete Troiano outlines what cinema has to look forward to in Q2 and beyond.
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Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Avengers: Age of Ultron movie, revealing exclusive data insights surrounding the film.
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Welcome back to DCM’s Creative of the Month - the time where we look back at the most innovative, unique creatives onscreen from the previous month, as voted for by DCM employees.
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World Autism Awareness Day returns on Thursday 2 April and the CEA is once again inviting all members to come together and celebrate by hosting autism friendly screenings around the country.
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As part of the Inspired by Film programme, D&AD asked members of the Branded Film Content & Entertainment and Film Advertising juries, to pick out the most inspirational films from the past 12 months that left them thinking, I wish I’d done that. Here’s what they came up with.
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