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Avengers: Age of Ultron – analysing the brand chatter

Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Avengers: Age of Ultron movie, revealing exclusive data insights surrounding the film.

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World Autism Awareness Day 2015

World Autism Awareness Day returns on Thursday 2 April and the CEA is once again inviting all members to come together and celebrate by hosting autism friendly screenings around the country. 

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I Wish I’d Done That - Film

As part of the Inspired by Film programme, D&AD asked members of the Branded Film Content & Entertainment and Film Advertising juries, to pick out the most inspirational films from the past 12 months that left them thinking, I wish I’d done that. Here’s what they came up with.

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Box Office: Marigold Hotel is far from second best

The Weekend Round-up

The Second Best Exotic Marigold Hotel knocked Fifty Shades from the top spot, opening with £3.8m, which included £705k from Thursday previews. The first film opened with £2.3m in February 2012 so it's a big improvement on that, but that film had a very shallow burn rate and finished on £20.4m, so it will be interesting to see how this second instalment holds up over the coming weeks. Read more

The Second Best Exotic Marigold Hotel premiere report

The Second Best Exotic Marigold Hotel hit cinemas last Friday and while it had a great opening weekend, taking the top spot at the box office, midweek performances are proving even more popular. The World Premiere took place in London last month and MyMovies were on the red carpet to get all the latest news.

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DCM’s Tom Linay brings the Oscars to Advertising

There’s no prizes for realising we’re right at the business end of the awards season for cinema. The penultimate event of the season, the BAFTAs were a couple of weeks ago and commentators are desperately trying to predict what, if anything, the results of the biggest night in the UK film calendar mean for the outcome of Sunday’s Oscars. It’s also been a year of extraordinary creativity in the world of cinema advertising. The big screen has showcased some astonishing work, produced by some of the film world’s biggest names, so here at Digital Cinema Media (DCM), we’ve given the Oscars our own unique spin to honour some of the year’s very best ads and created a series of shortlists to highlight some of the best work this past year.

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Box Office: Fifty Shades breaks records

The Weekend Round-up 

Fifty Shades Of Grey held on to the top spot on its second weekend and on Saturday it became the biggest grossing 18 certificate film of all time, overtaking The Wolf Of Wall Street’s £22.7m and after ten days in cinemas the raunchy drama has grossed £25.2m. Read more

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