Glasgow Film Festival: A force to be reckoned with
DCM's Head of Film, Tom Linay, attended this year's Glasgow Film Festival. Here's what he had to say about it...
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Box Office: Marigold Hotel is far from second best
The Weekend Round-up
The Second Best Exotic Marigold Hotel knocked Fifty Shades from the top spot, opening with £3.8m, which included £705k from Thursday previews. The first film opened with £2.3m in February 2012 so it's a big improvement on that, but that film had a very shallow burn rate and finished on £20.4m, so it will be interesting to see how this second instalment holds up over the coming weeks. Read more
The Second Best Exotic Marigold Hotel premiere report
The Second Best Exotic Marigold Hotel hit cinemas last Friday and while it had a great opening weekend, taking the top spot at the box office, midweek performances are proving even more popular. The World Premiere took place in London last month and MyMovies were on the red carpet to get all the latest news.
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DCM’s Tom Linay brings the Oscars to Advertising
There’s no prizes for realising we’re right at the business end of the awards season for cinema. The penultimate event of the season, the BAFTAs were a couple of weeks ago and commentators are desperately trying to predict what, if anything, the results of the biggest night in the UK film calendar mean for the outcome of Sunday’s Oscars. It’s also been a year of extraordinary creativity in the world of cinema advertising. The big screen has showcased some astonishing work, produced by some of the film world’s biggest names, so here at Digital Cinema Media (DCM), we’ve given the Oscars our own unique spin to honour some of the year’s very best ads and created a series of shortlists to highlight some of the best work this past year.
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Box Office: Fifty Shades breaks records
The Weekend Round-up
Fifty Shades Of Grey held on to the top spot on its second weekend and on Saturday it became the biggest grossing 18 certificate film of all time, overtaking The Wolf Of Wall Street’s £22.7m and after ten days in cinemas the raunchy drama has grossed £25.2m. Read more
Action All Areas: Target over 12m admissions in Q2
2015 is the biggest year for blockbuster cinema in history and Q2 is when it really hots up. Q2 is the perfect time to target cinemagoers with 12.4M admissions predicted for the six hottest action films. Within this total audience, 8.5M will be 15-34 year olds, 8.1M will be male cinemagoers and 7M will be ABC1.
Two of the year’s biggest action films are set for huge opening weeks in April and 51% of 15-34 male cinemagoers will be watching these films in the first seven days of release. In May, a hero returns after 30 years away, and one of the best modern action stars tackles Mother Nature. June sees a sequel to one of the very best blockbusters and a cult television show makes the leap to the big screen. Read more
Announcing the winner of the 2015 Digital Cinema Media Fantasy Film League Oscars special
The winners of the 87th Academy Awards have been announced and, after a competitive awards season, Birdman took home the top honours, winning Best Picture, Best Original Screenplay and Best Director, while British actor Eddie Redmayne won the Best Actor Oscar for The Theory of Everything and Julianne Moore picked up Best Actress award for her performance in Still Alice. The Grand Budapest Hotel also won four awards, with Whiplash taking home three of the much-coveted gongs.
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Box Office: Fifty Shades spanks the competition
The Weekend Round-up
Fifty Shades Of Grey exceeded all expectations, opening with a gargantuan £13.6m. That’s by far the highest opening for an 18-certificate film, eclipsing 2001’s Hannibal (£6.4m) and it’s also higher than all three Hunger Games films opened with. It was always felt that there was no precedent for Fifty Shades and we have recently been using Gone Girl as a comparative 18-cert film. Gone Girl opened with £3.6m from Friday to Sunday and is the second highest grossing 18-cert film of all time with £22.4m (The Wolf Of Wall Street is first with £22.7m). Barring a huge collapse, Fifty Shades will have overtaken that by this time next week. Read more
Fifty Shades of Grey whips box office into frenzy
In a blog post written for MediaWeek, Digital Cinema Media's (DCM) Karen Stacey discusses Fifty Shades of Grey's huge opening weekend, what 2015 means for cinema and why it provides great opportunities for brands.
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Revlon launches nationwide cinema ad with in-foyer demonstrations
Revlon has launched a campaign to target audiences in UK cinemas nationwide to drive awareness around their new brand positioning, Love is On, featuring screen time advertising and foyer demonstrations.
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The Divergent Series: Insurgent – analysing the brand chatter
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming The Divergent Series: Insurgent movie, revealing exclusive data insights surrounding the film.
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Bond villain to drive Jaguar supercar in Spectre
Jaguar Land Rover has revealed that its cars will feature in the next James Bond film.
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