The Weekend Round-up
Fast & Furious 7 opened with a huge £12.8m from Friday to Sunday. This is the twelfth biggest opening weekend of all time in the UK and 32% higher than Fast & Furious 6’s opening weekend of £8.7m. FF7’s opening day of £5.6m was the biggest opening day for a film since Skyfall in 2012. Barring a huge collapse, it’s nailed on to become the biggest film in the series, overtaking the sixth instalment’s final total of £25.3m. Read more
It now all seems a distant memory, but just last week we were all balancing our time between the office and BAFTA, soaking up all that Advertising Week had to offer. And there was a lot to offer – a wonderful array of 209 events, 113 seminars, 70 workshops and 185+ hours of thought leadership content.
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The Weekend Round-up
Last week’s DCM Tuesdays film, Cinderella opened in the top spot with an impressive £3.8m, which is the fourth highest opening weekend of the year to date. Last year, Maleficent opened with a Friday to Sunday total of £3.8m, but that included 3D, so Cinderella’s start is more impressive. Read more
This month we’re introducing you to the team behind DCM’s cutting edge cinema expertise… They love going to the cinema (naturally) and are big fans of Audrey Hepburn and Back to the Future’s Marty McFly. So, have a nosey around and get to know the faces that make up the DCM Production team.
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Participating in Advertising Week Europe’s Masters of Monetisation panel session, DCM’s CEO, Karen Stacey, discussed how you make money, connecting with consumers and the evolution of traditional and digital along with Matt Teeman, Commercial Director, Bloomberg Media; Darren Childs, CEO, UKTV; Léon Siotis, Senior Director, Media & Publisher Development, BrightRoll and James Harris, Head of International Agency Relationships, AOL.
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Digital Cinema Media (DCM) and D&AD reflect on their session at Advertising Week Europe and continue the conversation around how branded content is inspiring film today.
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The Weekend Round-up
Home opened in the top spot with an impressive £6m, which includes a hefty £2.6m in previews. The Friday to Sunday total of £3.4m is the fifth highest opening for any film this year and with the school holidays starting next week, there should be a lot more to come. Read more
Camelot, the UK National Lottery operator, launched a tactical cinema campaign with a two minute piece of creative that was shared last weekend around Mother’s Day 2015.
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Today sees the launch of Meerkat Movies, a new customer rewards programme from comparethemarket.com. Developed in partnership with Cinema First, the industry body representing UK cinema operators and film distributors, the promotion will be the biggest of its kind ever in the UK.
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Cineworld has announced that its pre-tax profits more than doubled in 2014, growing to £67.3m for the year - an increase of 118 percent on the previous year.
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A third screen is set to be built at the Picturedrome Cinema in Bognor Regis after town councillors gave the go-ahead for another auditorium last week.
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CineEurope 2015 is fast approaching and will take place from 22 to 25 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, including an awards ceremony and dinner reception on 25 June.
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