'Impactful advertising, emotional connections and branded content': DCM's Karen Stacey analyses key emerging trends that can get brands noticed for Campaign Magazine’s 2015 Creativity issue.
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Cannes Film Festival director Thierry Frémaux and President Pierre Lescure today announced the line-up for next month’s 68th edition.
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Many of you already know DCM's Exhibition Account Manager, Rebecca Rau, but this week we speak to her about all things cinema ahead of her going on maternity leave from 1 May 2015. Next week we will be introducing Rebecca’s maternity cover, Celia Small, to the DCM estate. Enjoy!
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The Weekend Round-up
Fast & Furious 7 held on to the top spot adding an impressive £5.4m and after just ten days in cinemas has already become the highest grossing film in the series. It now sits on £26.3m, surpassing Fast & Furious 6’s final total of £25.3m, and it should finish well past £30m, which is a remarkable performance. Read more
DCM's CEO, Karen Stacey, talks to The Drum about how digital and data technologies are transforming cinema advertising.
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Leading holiday company and home of all-inclusive, First Choice, has renewed its award-winning partnership with Vue Entertainment International to continue bringing the ‘all-inclusive’ feeling to UK cinemas for a further six months. The partnership was agreed between Digital Cinema Media (DCM) and planning and buying agency MediaCom.
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Comparethemarket.com's meerkats bump into movie star Arnold Schwarzenegger in a new ad promoting the company's two-for-one cinema ticket deal.
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The Weekend Round-up
Fast & Furious 7 opened with a huge £12.8m from Friday to Sunday. This is the twelfth biggest opening weekend of all time in the UK and 32% higher than Fast & Furious 6’s opening weekend of £8.7m. FF7’s opening day of £5.6m was the biggest opening day for a film since Skyfall in 2012. Barring a huge collapse, it’s nailed on to become the biggest film in the series, overtaking the sixth instalment’s final total of £25.3m. Read more
It now all seems a distant memory, but just last week we were all balancing our time between the office and BAFTA, soaking up all that Advertising Week had to offer. And there was a lot to offer – a wonderful array of 209 events, 113 seminars, 70 workshops and 185+ hours of thought leadership content.
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The Weekend Round-up
Last week’s DCM Tuesdays film, Cinderella opened in the top spot with an impressive £3.8m, which is the fourth highest opening weekend of the year to date. Last year, Maleficent opened with a Friday to Sunday total of £3.8m, but that included 3D, so Cinderella’s start is more impressive. Read more
This month we’re introducing you to the team behind DCM’s cutting edge cinema expertise… They love going to the cinema (naturally) and are big fans of Audrey Hepburn and Back to the Future’s Marty McFly. So, have a nosey around and get to know the faces that make up the DCM Production team.
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Participating in Advertising Week Europe’s Masters of Monetisation panel session, DCM’s CEO, Karen Stacey, discussed how you make money, connecting with consumers and the evolution of traditional and digital along with Matt Teeman, Commercial Director, Bloomberg Media; Darren Childs, CEO, UKTV; Léon Siotis, Senior Director, Media & Publisher Development, BrightRoll and James Harris, Head of International Agency Relationships, AOL.
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