Pitch Perfect 2 comes to cinemas this weekend, with the summer hit predicted to pull in 1.02m DCM admissions, 30% more than Pitch Perfect. MyMovies talk exclusively to Rebel Wilson and Elizabeth Banks about their film highlights, key story-lines and what fans can expect.
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This month, Digital Cinema Media (DCM) takes a look at the value the cinema medium offers brands looking to target those all important, influential ‘Conversations Catalysts™’.
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The Weekend Round-up
The Avengers: Age Of Ultron is now the biggest film in the UK in 2015. It grossed £3.5m over the weekend, overtaking Fast & Furious 7 in the process and crossed the £40m mark on Sunday to sit on £40.4m. On its third weekend in 2012, Avengers Assemble added £4.2m, so Ultron is falling away slightly faster but there’s still an outside chance it can reach £50m. Read more
The Hippodrome is Scotland's oldest purpose-built cinema. Opened in 1912, and an A-listed historic building, it is the masterpiece of architect Matthew Steele, who left Bo'ness with a remarkable built heritage of early 20th century design styles. This week, we spoke to Hippodrome, Bo’ness’ Alison Strauss on her love of cinema and how she started out in the industry.
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Media Week turned 30 last week and, after closing its print edition five years ago, it celebrated its birthday by publishing a special anniversary print edition. As part of the celebrations, industry stalwarts commented on what the future holds for those working in media today and DCM’s Karen Stacey penned a piece discussing the broad appeal of the cinema medium.
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The Weekend Round-up
The Avengers: Age Of Ultron has been in cinemas just two weekends and it is already the third biggest film of the year. From Friday to Sunday it added a further £8.6m for a huge cume of £32.3m. It’s now the third highest grossing Marvel movie, behind Iron Man 3 and Avengers Assemble and it’s certain to overtake Iron Man 3 later this week. Read more
Spooks: The Greater Good, the big screen debut for the hit BAFTA winning BBC drama, hits cinemas this weekend and MyMovies talk exclusively to Kit Harington and Peter Firth about what fans can expect from the film.
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Shell has launched a new cinema campaign to promote its V-Power Nitro+ fuel. The ad seeks to match the special effects of the blockbusters it precedes by pitting a shape-shifting, oil and metal based special effects creature that represents engine gunk and corrosion, against a car.
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This year Deaffest, the UK's leading Deaf Film and Arts Festival,will be returning to Wolverhampton to celebrate its 10th Anniversary with its biggest and best festival to date. Running from Thursday 14 May to Sunday 17 May 2015, the festival will celebrate and showcase the talent of deaf filmmakers and artists from all over the world.
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Digital Cinema Media (DCM) helped The Black Arts Company to deliver a successful live stunt event for Lidl at Vue West End, where cinemagoers were treated to an Easter surprise in aid of CLIC Sargent.
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DCM's Karen Stacey explains how cinema in 2015 has already surpassed all expectations and is rewriting the record books.
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Far From The Madding Crowd hits cinemas this weekend. Starring Carey Mulligan, Matthias Schoenaerts and Michael Sheen this is a real British prestige picture, and as you’d expect looks gorgeous.
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