Shell has launched a new cinema campaign to promote its V-Power Nitro+ fuel. The ad seeks to match the special effects of the blockbusters it precedes by pitting a shape-shifting, oil and metal based special effects creature that represents engine gunk and corrosion, against a car.
Read more. Read more
This year Deaffest, the UK's leading Deaf Film and Arts Festival,will be returning to Wolverhampton to celebrate its 10th Anniversary with its biggest and best festival to date. Running from Thursday 14 May to Sunday 17 May 2015, the festival will celebrate and showcase the talent of deaf filmmakers and artists from all over the world.
Read more. Read more
Digital Cinema Media (DCM) helped The Black Arts Company to deliver a successful live stunt event for Lidl at Vue West End, where cinemagoers were treated to an Easter surprise in aid of CLIC Sargent.
Read more. Read more
DCM's Karen Stacey explains how cinema in 2015 has already surpassed all expectations and is rewriting the record books.
Read more. Read more
Far From The Madding Crowd hits cinemas this weekend. Starring Carey Mulligan, Matthias Schoenaerts and Michael Sheen this is a real British prestige picture, and as you’d expect looks gorgeous.
Read more. Read more
The 53rd D&AD Judging Week took place over one week at the Truman Brewery in East London on 19-23 April 2015 to celebrate creative talent, with 197 of the world's top creatives debating the toughest prizes in the industry.
Read more. Read more
The Weekend Round-up
The Avengers: Age Of Ultron was released on Thursday and in just four days it has already banked a huge £18m. Its Friday to Sunday total of £14.4m is the highest of the year so far and also the highest April opening ever. Read more
This week we speak to DCM’s Exhibition Consultant, David Prosser about all things film and cinema. Enjoy!
Read more. Read more
Welcome back to DCM’s Creative of the Month, where we look back at the best ads from March and bring down the curtain on an amazing Q1 of 2015.
Read more. Read more
DCM's Pete Troiano reflects on what has been a stellar start to the year, before we turn our attentions to summer, which promises to be another fantastic period for cinema.
Read more. Read more
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Pitch Perfect 2 movie, revealing exclusive data insights surrounding the film.
Read more. Read more
The latest AA/Warc Expenditure report has said that UK advertising spend grew last year by 5.8%, its highest rate since 2010 and is forecast to exceed £20 billion next year.
The report reflected a strong story for cinema, with a 9.4% increase year on year – with cinema ad revenue growing faster than TV, Radio, OOH and Print (Regional / National Newspapers plus Magazines). Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.