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Q&A with mac birmingham’s Amy Smart

This week we speak to mac birmingham’s Amy Smart about how she started working in the cinema industry, what’s unique about her cinema and what her favourite film of all time is.

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Alcohol friendly films in cinemas this summer

It’s been an electric first half of the year for cinema in 2015. April saw 15.1m admissions, which makes it the biggest April since 1972, while Avengers Age of Ultron saw the greatest April opening ever and is the biggest film of the year to date. Fast & Furious 7 opened with £5.6m, the largest opening day for a film since Skyfall in 2012 while Fifty Shades of Grey’s opening weekend amassed a colossal £13.6m at the UK Box Office, the highest ever opening for an 18-certificate film. 

In this month's edition of We Love Cinema, we’re looking at the opportunities for alcohol brands to utilise the power of cinema.  Read more

DCM Intro To Cinema April 2015 at the London, UK on the 27/04/2015. Photo: David Tett

Industry leaders set to gather for Media360

Kicking off tomorrow, industry leaders are preparing to gather in Brighton for this year’s Media360 event. In MediaWeek's 30th year, the two-day event will play host to a schedule of inspiring keynotes, interactive roundtables and challenging panel sessions.

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Box Office: San Andreas shakes things up

The Weekend Round-up

Dwayne Johnson confirmed himself as a bona fide box office leading man as San Andreas kicked off with a terrific £4.6m, which included £741k from previews. Last year’s Dwayne Johnson star vehicle, Hercules, finished its entire run with £5.5m, so this is a great result. Read more

San Andreas Exclusive World premiere report

San Andreas comes to cinemas this weekend. The world premiere took place at London's Odeon Leicester Square earlier this week and MyMovies were on the red carpet to get all the latest news from the film-makers.

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Ted 2 – analysing the brand chatter

Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Ted 2 movie, revealing exclusive data insights surrounding the film.

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Cineworld lifted by blockbuster year

Blockbusters such as Avengers: Age of Ultron and Fifty Shades of Grey have helped Cineworld record a boost in revenues so far this year, with the cinema chain revealing total group revenue rose 26.8 per cent n the 19 weeks to 14 May.

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Case Studies

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See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.