CineEurope, the longest-running European convention and trade show for cinema exhibitors took place in Barcelona last week at the Centre Convencions International Barcelona (CCIB) and Digital Cinema Media (DCM) were there to find out what the industry can expect over the next 12 months, from technological changes through to the hugely exciting film slate. It’s a great opportunity to build relationships with exhibition partners and keep up to date with our unique, fast moving industry and attending on behalf of DCM were Steve Davis, Claire Renno and Tom Linay. With different priorities for the week, they each gave their take on what they got out of CineEurope 2015.
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Now returning for its 14th year, The East End Film Festival (EEFF) will be taking place across various venues in East London from 1-12 July 2015.
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An inspirational awareness advert from children and young people’s cancer support charity CLIC Sargent featuring one teenage cancer patient’s story hit cinemas this week, thanks to Digital Cinema Media (DCM), the UK’s market leader in cinema advertising, who generously supported the charity with cinema space.
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The inaugural Digital Cinema Media Awards is open for entries - and there's no time to waste! Check out these top tips to get your campaign noticed.
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The Weekend Round-up
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Digital Cinema Media (DCM) has today announced it is to substantially invest in its commercial team with four new recruits across its innovations, sales and client teams this month, as CEO, Karen Stacey, marks six months as leader of the cinema sector. This is with the intention to drive the business forward in a year that has already seen unprecedented growth for the cinema advertising industry.
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Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Inside Out movie, revealing exclusive data insights surrounding the film.
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The Weekend Round-up
In a year of amazing performing films, Jurassic World may have just delivered the most impressive yet. An opening weekend of £16.8m is the fourth biggest of ALL TIME and the biggest of the year to date, eclipsing Avengers: Age Of Ultron’s £14.4m. Read more
This month, DCM takes a look at the value the cinema medium offers brands looking to target that all important family audience.
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The Weekend Round-up
Melissa McCarthy comedy, Spy opened at the top of the box office with a solid £2.6m (including £198k from previews), which is comfortably higher than its obvious comparison, The Heat, did in July 2013 (£2.5m, including £910k from previews). Read more
With family films set to dominate this summer, Digital Cinema Media (DCM) has created a bespoke offer around two of this year’s biggest family films, Minions and Inside Out. If someone books into the full run of either film, they will get this summer’s smaller family films free, including Pixels. That’s an estimated 1.5 million admissions for FREE.
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Project Everyone, the campaign to make new goals FAMOUS, has entered into a founding partnership with SAWA, the Global Trade Body to the Cinema advertising industry, to launch the ‘First Ever Global Cinema Ad Campaign’.
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