The Weekend Round-up
In a year of amazing performing films, Jurassic World may have just delivered the most impressive yet. An opening weekend of £16.8m is the fourth biggest of ALL TIME and the biggest of the year to date, eclipsing Avengers: Age Of Ultron’s £14.4m. Read more
This month, DCM takes a look at the value the cinema medium offers brands looking to target that all important family audience.
Read more. Read more
The Weekend Round-up
Melissa McCarthy comedy, Spy opened at the top of the box office with a solid £2.6m (including £198k from previews), which is comfortably higher than its obvious comparison, The Heat, did in July 2013 (£2.5m, including £910k from previews). Read more
With family films set to dominate this summer, Digital Cinema Media (DCM) has created a bespoke offer around two of this year’s biggest family films, Minions and Inside Out. If someone books into the full run of either film, they will get this summer’s smaller family films free, including Pixels. That’s an estimated 1.5 million admissions for FREE.
Read more. Read more
Project Everyone, the campaign to make new goals FAMOUS, has entered into a founding partnership with SAWA, the Global Trade Body to the Cinema advertising industry, to launch the ‘First Ever Global Cinema Ad Campaign’.
Read more. Read more
This week we speak to mac birmingham’s Amy Smart about how she started working in the cinema industry, what’s unique about her cinema and what her favourite film of all time is.
Read more. Read more
It’s been an electric first half of the year for cinema in 2015. April saw 15.1m admissions, which makes it the biggest April since 1972, while Avengers Age of Ultron saw the greatest April opening ever and is the biggest film of the year to date. Fast & Furious 7 opened with £5.6m, the largest opening day for a film since Skyfall in 2012 while Fifty Shades of Grey’s opening weekend amassed a colossal £13.6m at the UK Box Office, the highest ever opening for an 18-certificate film.
In this month's edition of We Love Cinema, we’re looking at the opportunities for alcohol brands to utilise the power of cinema. Read more
Kicking off tomorrow, industry leaders are preparing to gather in Brighton for this year’s Media360 event. In MediaWeek's 30th year, the two-day event will play host to a schedule of inspiring keynotes, interactive roundtables and challenging panel sessions.
Read more. Read more
Digital Cinema Media’s (DCM) Fantasy Film League is back and better than ever with a never before seen round - The Sizzling Summer Cryptic Film Challenge.
Read more. Read more
The Weekend Round-up
Dwayne Johnson confirmed himself as a bona fide box office leading man as San Andreas kicked off with a terrific £4.6m, which included £741k from previews. Last year’s Dwayne Johnson star vehicle, Hercules, finished its entire run with £5.5m, so this is a great result. Read more
With an all-star cast, including Melissa McCarthy, Jude Law, Rose Byrne and Jason Statham, one of 2015's stand-out comedies, Spy comes to cinemas this weekend. The European premiere took place at London's Odeon Leicester Square last week and MyMovies were on the red carpet to get all the latest news from the film-makers and stars.
Read more. Read more
Welcome back to DCM’s Creative of the Month, where we look back at the best creatives that have graced the big screen in the last month.
Read more. Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.