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Targeting a family audience in cinemas this summer

2015 has been a force unto itself and the performance of key blockbusters across the year has so far smashed all expectations, with records broken across the board. As we enter the second half of this remarkable year and welcome the summer months, this month we’re looking at the opportunities for family brands to utilise the power of cinema in July.

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Global Cinema ad launched at Cannes Lions

At Cannes Lions last week, a headline session with film director Richard Curtis and BBH’s Sir John Hegarty, introduced Project Everyone and the Global Goals, launching ‘The First Ever Global Cinema Campaign’.

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CineEurope 2015 - DCM’s highlights

CineEurope, the longest-running European convention and trade show for cinema exhibitors took place in Barcelona last week at the Centre Convencions International Barcelona (CCIB) and Digital Cinema Media (DCM) were there to find out what the industry can expect over the next 12 months, from technological changes through to the hugely exciting film slate. It’s a great opportunity to build relationships with exhibition partners and keep up to date with our unique, fast moving industry and attending on behalf of DCM were Steve Davis, Claire Renno and Tom Linay. With different priorities for the week, they each gave their take on what they got out of CineEurope 2015.

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DCM invests in commercial team to drive business forward

Digital Cinema Media (DCM) has today announced it is to substantially invest in its commercial team with four new recruits across its innovations, sales and client teams this month, as CEO, Karen Stacey, marks six months as leader of the cinema sector. This is with the intention to drive the business forward in a year that has already seen unprecedented growth for the cinema advertising industry. 

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Inside Out - analysing the brand chatter

Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Inside Out movie, revealing exclusive data insights surrounding the film.

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Case Studies

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