2015 is the biggest year for blockbuster cinema in history and Q2 is when it really hots up. Q2 is the perfect time to target cinemagoers with 12.4M admissions predicted for the six hottest action films. Within this total audience, 8.5M will be 15-34 year olds, 8.1M will be male cinemagoers and 7M will be ABC1.
Two of the year’s biggest action films are set for huge opening weeks in April and 51% of 15-34 male cinemagoers will be watching these films in the first seven days of release. In May, a hero returns after 30 years away, and one of the best modern action stars tackles Mother Nature. June sees a sequel to one of the very best blockbusters and a cult television show makes the leap to the big screen. Read more
The winners of the 87th Academy Awards have been announced and, after a competitive awards season, Birdman took home the top honours, winning Best Picture, Best Original Screenplay and Best Director, while British actor Eddie Redmayne won the Best Actor Oscar for The Theory of Everything and Julianne Moore picked up Best Actress award for her performance in Still Alice. The Grand Budapest Hotel also won four awards, with Whiplash taking home three of the much-coveted gongs.
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The Weekend Round-up
Fifty Shades Of Grey exceeded all expectations, opening with a gargantuan £13.6m. That’s by far the highest opening for an 18-certificate film, eclipsing 2001’s Hannibal (£6.4m) and it’s also higher than all three Hunger Games films opened with. It was always felt that there was no precedent for Fifty Shades and we have recently been using Gone Girl as a comparative 18-cert film. Gone Girl opened with £3.6m from Friday to Sunday and is the second highest grossing 18-cert film of all time with £22.4m (The Wolf Of Wall Street is first with £22.7m). Barring a huge collapse, Fifty Shades will have overtaken that by this time next week. Read more
In a blog post written for MediaWeek, Digital Cinema Media's (DCM) Karen Stacey discusses Fifty Shades of Grey's huge opening weekend, what 2015 means for cinema and why it provides great opportunities for brands.
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Revlon has launched a campaign to target audiences in UK cinemas nationwide to drive awareness around their new brand positioning, Love is On, featuring screen time advertising and foyer demonstrations.
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Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming The Divergent Series: Insurgent movie, revealing exclusive data insights surrounding the film.
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Jaguar Land Rover has revealed that its cars will feature in the next James Bond film.
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The Weekend Round-up.
Big Hero 6 held on to the top spot for the second successive week, again withstanding a challenge from Kingsman: The Secret Service and also from rival family film Shaun The Sheep Movie. The Disney / Marvel animation eased 33% to £2.5m and now has a cume of £7.5m. Read more
As we reach the climax of the most open awards season in years, the debate is heating up over what the results of Sunday’s BAFTA awards means, if anything, for the outcome of the Oscars on 22 February. With just over a week to go until the biggest night in the film calendar, the opportunity to enter the DCM Fantasy Film League – Oscars edition is fast closing.
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It's once again that time of year, with the CEA Regional Meetings kicking off towards the end of this month.
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The BAFTAs have been and gone for another year. The 68th annual Awards, hosted by Stephen Fry and held at the Royal Opera House in Covent Garden, saw Boyhood and The Theory of Everything win three awards each, while The Grand Budapest Hotel went home with five awards.
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For the first time in 13 years, the most prestigious advertising position in cinema, the Gold Spot, is now available to new advertisers on a more flexible and targeted basis. The two cinema sales houses, Digital Cinema Media (DCM) and Pearl & Dean, will now be responsible for managing the Gold Spot position for their respective cinema exhibitors.
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