| Date | |
|---|---|
| Author | Zoe Aresti |
It now all seems a distant memory, but just last week we were all balancing our time between the office and BAFTA, soaking up all that Advertising Week had to offer. And there was a lot to offer – a wonderful array of 209 events, 113 seminars, 70 workshops and 185+ hours of thought leadership content.
Here’s DCM Advertising Week Europe in numbers:
21 delegates, 40 DCMers attended (either a session or event), three DCM owned events, total of 30 individual sessions attended, 15 pieces of PR coverage, nine interviews, over 300 tweets tweeted from DCM company and employee accounts and…two shameless DCM selfies with the Made in Chelsea cast at our DCM Tuesdays event.
We were proud to host a panel session on the first day of the week on how branded content is inspiring film today. Hosted by DCM’s Head of Film, Tom Linay, the inspiring panel consisted of Adrian Pettett, CEO, Cake; Steve Jamison Co-Founder and Director-Producer, Archer’s Mark; and Luke Taylor, Branded Entertainment, Pulse Films. The wide-ranging discussion focused on definitions, production, distribution and partnerships.
It’s clear branded content has a big and bright future ahead and some key tips to come out of the panel session were that, while content will always be king, to succeed brands need to start being braver, bolder and more disruptive with their approach. Read the full write up of the session here and watch the session in full below:
DCM’s CEO, Karen Stacey, also participated in Advertising Week Europe’s Master of Monetisation panel session. A common theme that came out of the discussion is that brands must be smart in their ways of thinking. When developing a brand’s message, you have to think about the audience and what they’re doing. While it’s hard to make great content – it’s expensive and time consuming – but it’s what consumers want. It’s more about monetising the audience rather than the media. Read the full write up here.
DCM is also proud to have hosted the official movie night of the week, with a family-friendly preview of Cinderella. Including an exclusive introduction from Lily James, the new short film, Frozen Fever, and celebrities on the red carpet, the event played host to nearly 200 guests! See all the photos from the event here.
But these weren’t the only highlights. Read what some of DCM had to say about their favourite sessions and events below:
Gerry Anyanwu, Agency Head: Advertising Week Europe is an amazing event, it fills me with pride to see people in our industry galvanised together to create such positive output. The best talk I attended was with Amazon - it gave a real insight into how they operate and how they work with their creative agencies.
Davina Barker, Head of Agency Sales: The Closing VIP Dinner at The National Gallery was a beautiful venue and good networking opportunity. It was interesting to hear about how useful different people found Advertising Week.
Zoe Ibrahim, Agency Manager: For the Serial: An Advertising Week Europe Makeover, I thought the acted out radio ad breaks in the session were amazing, so clever and creatively thought out.
Edward McClaran, Innovations Executive: A highlight was hearing about the craziest marketing execution ever at the Indies session – they paid a guy to break into a festival on a private island posing as Ellie Goulding, all for Bacardi’s latest push. It worked.
Adam Reynolds, Agency Manager: Wolf Hall: From Page to Screen was quite simply, a masterpiece. This was my ultimate fan boy panel and on the YouTube stage we had the opportunity to ask the director and screenwriter burning questions about the BBC adaption of Mantel’s popular books. A Lot Can Happen In 10 Years was Grazia's 10th birthday session and was hosted form the perspective of women. Mary Portas was an excellent panellist, fun and engaging, though the other ladies had a feminist chip on their shoulders.
Pete Troiano, Agency Executive: I most enjoyed the Ads Are Good. Inventions are better session. The links it explored between the sessions title were truly fascinating and pointed in a direction that more agencies should be looking to take. Seeing Chuck Porter of CP&B present. Seeing Kenneth Branagh talk about his career at Empire Presents… and earlier experiences was great to learn about. The News UK session on Future of Media was v insightful; interesting to see how things play out over time.
DCM is proud to have been a partner of Advertising Week Europe again in 2015, to celebrate and showcase the power of cinema advertising and the influence and inspiration film brings to the creative industries. Roll on 2016.