We share stories

UKCA 2015 one-day conference

There's less than a week to go until the UKCA 2015 one-day conference. This year’s event – Engage, Reward, Grow: Marketing the big screen experience – will take place at Picturehouse Central, London on 17 November 2015. As with last year’s event, it will be open both to Association members and to colleagues from across the wider industry. 

Read more. Read more

Karen Stacey_CEO At DCM

Karen Stacey blogs: Are you team SPECTRE or team Star Wars?

Last week was telling for the cinema industry. Two of this year’s most anticipated films broke records. SPECTRE finally hit the big screen with the film breaking the record for the biggest opening seven day gross in history, with £41.3m. That wasn’t from the full week either, with the first public screenings on the opening day not starting until 7.30pm after the commencement of the world premiere. The previous record holder, Bond’s last outing in Skyfall, could only manage a paltry £37.3m in a full seven days. Brand Bond continues to launch in cinema with spectacular results.

Read more. Read more

Box Office: SPECTRE breaks records

The Weekend Round-up 

For months, the question has been whether SPECTRE could possibly match the record-breaking Skyfall. In October 2012, Skyfall hit a record £37.3m in its opening seven days and SPECTRE has smashed that with a gargantuan £41.3m. When you consider that’s really six and a half days, after showings on Monday didn’t start until 7.30pm, it’s even more impressive Read more

Star Wars: The Force Awakens – analysing the brand chatter

Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Star Wars: The Force Awakens movie, revealing exclusive data insights surrounding the film.

Read more. Read more

SPECTRE: exclusive world premiere report

The world premiere for SPECTRE took place at the Royal Albert Hall on Monday evening. The new Bond film, which opened in 647 cinemas across the UK 15 minutes after its gala royal premiere, took a massive £4.2m at the box office on its first day, as reported by Sony.

MyMovies spoke exclusively to the cast and filmmakers at the premiere about what fans can expect. Read more

Box Office: Hotel Transylvania 2 extends its stay at the top

The Weekend Round-up 

Hotel Transylvania 2 took the top spot for the second weekend in a row, falling just 20% to £2.3m. It has now grossed £9.4m and has already outperformed the first film’s final total of £8.3m. With the half term holidays taking place this week, it has the potential to double the first film’s total. Read more

Case Studies

Experience some of our best cinema campaigns

See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.