Digital Cinema Media's annual Upfronts event, exploring the opportunities for brands to engage in the unique cinema environment, was held at BAFTA on Monday morning. The programme included a keynote address from legendary creative, Sir John Hegarty, who spoke about building brands and capturing audiences' undivided attention.
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The Weekend Round-up
The Hunger Games: Mockingjay Part 2 finally put a stop to SPECTRE’s stay at the top, opening with a hefty £11.3m, which included £2m from Thursday previews. Whilst that’s not quite as big as Catching Fire (£12.2m) and Mockingjay Part 1 (£12.7m), neither of those films had a Bond to contend with. Read more
Bridge Of Spies, the fourth collaboration between Steven Spielberg and Tom Hanks, is in cinemas tomorrow. Ahead of its release, MyMovies caught up with both Spielberg and Hanks who discuss why they work together so well.
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Digital Cinema Media (DCM) has partnered with global research company Millward Brown to launch DCM CrossMedia, a long-term insight programme designed to provide advertisers access to trusted and unbiased cross-media measurement. DCM CrossMedia aims to better understand how each media channel used is working, how best to optimise different media channels and the role cinema plays in the media mix.
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Digital Cinema Media (DCM) outlines its longstanding policy of not accepting 'political or religious advertising' content for use in its cinemas, which has been in place since our inception in 2008.
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Digital Cinema Media (DCM) has partnered with global research company Millward Brown to launch DCM CrossMedia, a long-term insight programme designed to provide advertisers access to trusted and unbiased cross-media measurement. DCM CrossMedia aims to better understand how each media channel used is working, how best to optimise different media channels and the role cinema plays in the media mix.
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Digital Cinema Media’s (DCM) Exhibition Director, Steven Davis, reflects on the second annual UK Cinema Association’s (UKCA) 2015 ‘Engage: Reward: Grow – marketing the big screen experience’ one-day conference that took place yesterday (17 November) at Picturehouse Central in London.
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The Weekend Round-up
The Bond juggernaut marches on as SPECTRE held on to the top spot. In its third weekend it banked £7.8m, down 40% from last weekend, and now sits on a huge £77.6m. That’s enough to put it fourth on the list of highest grossing films of all time in the UK, with only Titanic (thanks to 3D re-release), Avatar and Skyfall ahead of it. It will overtake Titanic’s £80m total at some point this week and should have the legs to at least get very close to Avatar’s £93.6m in second. Read more
The Dressmaker comes to cinemas on Friday, 20 November. Ahead of its release, MyMovies caught up with Kate Winslet for an exclusive interview about what fans can expect from the film.
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In a world where tech augments our bodies, where data seeks to quantify the self and where content strives to reach and influence every being on our planet, the 2015 Mindshare Huddle looked to explore what it means to be human right now, across technology, design, data, culture and business.
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DCM's 2015 Upfronts, our annual event exploring the opportunities for brands to engage in the unique cinema environment, is being held on the morning of 23 November at BAFTA.
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The Weekend Round-up
After opening with comfortably the biggest opening weekend of the year last week, and the fourth biggest of all time, the question was how well SPECTRE would hold up on its second weekend. Well, the answer was pretty well. A drop of 34% to £13.1m, means that SPECTRE is now on £64m, less than £400k behind 2015’s top film, Jurassic World. Read more
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