| Date | |
|---|---|
| Author | Tom Linay |
Digital Cinema Media's annual Upfronts event, exploring the opportunities for brands to engage in the unique cinema environment, was held at BAFTA on Monday morning. The programme included a keynote address from legendary creative, Sir John Hegarty, who spoke about building brands and capturing audiences' undivided attention.
DCM's CEO, Karen Stacey hosted the event and Vincent Blaney from insight specialist, Millward Brown, took to the stage to launch DCM’s new CrossMedia study in partnership with Millward Brown entitled Building Box-Office Brands.
DCM's Head of Film, Tom Linay, looked ahead to 2016's biggest films and Alex Lewis, VP & Director of Marketing, Film, at Warner Bros. UK and Neil Marshall, Vice President and Deputy Managing Director - UK Theatrical Sales at Warner Bros. UK took us through the huge slate we can look forward to from Warner Bros. next year.
Read how the event was covered by Campaign Magazine.