DCMers have been immersing themselves in Advertising Week Europe 2016 for the last few days, which is being held at one of our flagship cinemas, Picturehouse Central, making the most of all the panels, sessions and events on offer.
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The Weekend Round-up
The Jungle Book swung into the top spot, smashing all expectations and opening with a huge £9.9m. That’s already almost half of the final total of Disney’s live-action Cinderella (£21.3m) and over half the final total of 2014’s Maleficent (£19.5m). With no major family film released until The Angry Birds Movie on 13 May, it has a great chance of overtaking Deadpool’s £37.8m to become the highest grossing film of 2016 to date. 38.3% of The Jungle Book’s box office was from 3D presentations, which is very high for a family film. Read more
Based on an astonishing true story, starring Meryl Streep, Hugh Grant and Simon Helberg, and directed by Stephen Frears (The Queen, Philomena), the hilarious and heart-warming Florence Foster Jenkins opens in UK cinemas nationwide on 6 May 2016.
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The Office is the greatest sitcom of all-time and David Brent one of the greatest characters. This summer, Ricky Gervais brings him back for his big screen debut and after the hilarity of Alan Partridge: Alpha Papa expertly proved that sitcome characters can flourish on the big screen, David Brent: Life On The Road should prove that David Brent is equally at home on the big screen as the small screen.
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The summer blockbuster season may already be well under way with the release of Batman V Superman: Dawn of Justice in late-March, but as we look forward to the warmer months, Digital Cinema Media's (DCM) Head of Film, Tom Linay, outlines the impressive slate of films still to come to the big screen this summer in a blog post written for The Huffington Post.
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The Weekend Round-up
The Huntsman Winter’s War topped the box office, thanks to a Monday opening that delivered £1.5m in previews. It has so far banked £3m, which is not far behind Snow White and The Huntsman’s opening weekend of £3.5m, but that only had two days or previews that accounted for £976k. Read more
Based on Roald Dahl's beloved novel, this big screen adaptation is directed by the master of Hollywood cinema, Steven Spielberg, and boasts a terrific cast, including Oscar-winner Mark Rylance, Rebecca Hall and newcomer, Ruby Barnhill. It's in cinemas on 22 July. Read more
Digital Cinema Media (DCM) has today reported a huge 26 per cent rise year-on-year in cinema ad spend in Q1 2016. Since the beginning of the year, DCM has seen new advertisers adding cinema to their AV campaigns, an increase in bookings for premium positions and a surge in bookings from retail, motors, finance and food category brands during the Easter period.
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The Weekend Round-up
After the record-breaking heights of last weekend, Batman V Superman: Dawn Of Justice came back to earth with a bump on its second weekend, falling 68% to £4.7m. Despite that chunky drop, after ten days in cinemas it has banked an impressive £27.8m. Read more
Digital Cinema Media's (DCM) CEO, Karen Stacey, has been honoured as one of 20 ‘Women to Watch’ in Europe in 2016 for her role in bringing greater awareness and budgets to cinema advertising since joining DCM.
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As a founding partner of Advertising Week Europe, Digital Cinema Media (DCM) is very proud that Picturehouse Central, one of DCM’s flagship cinemas, is the new venue for 2016 with hundreds of thought leadership and networking events taking place in this inspirational setting.
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September sees the release of what is set to be the biggest film for an upmarket female audience in 2016, following in the footsteps of Fifty Shades Of Grey last year. Renée Zellweger once again reprises her Oscar-nominated role, as Bridget Jones, and the first trailer debuted last week to a huge amount of buzz and excitement across the media.
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