It’s been a great summer so far for blockbusters on the big screen and while you will have enjoyed watching the great films on offer in the past few months, it’s time to find out how your box office opening weekend predictions have fared.
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The Weekend Round-up
On its fourth week of release, Finding Dory swam against the tide and back up to the top spot. With the inclement weather returning over the weekend, families flocked back to the comfort of the cinema and Finding Dory was the biggest recipient, increasing its weekend take by 12% to £2.9m. Read more
Digital Cinema Media's (DCM) Marketing and Insight team has been shortlisted for a Media Week Award for its work on Building Box Office Brands, a research project carried out with Millward Brown.
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Digital Cinema Media (DCM) has announced the nominees for the second annual Digital Cinema Media Awards, held in association with Campaign.
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Following a slew of hard-hitting marketing material and content for DC Comics' latest blockbuster, Suicide Squad, here we look at how the marketing of a movie can set a powerful platform for brands.
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The Weekend Round-up
Suicide Squad took the top spot for a second successive week, as the top four remained the same as last weekend. After a huge opening weekend, the DC Comics blockbuster fell a hefty 62% to £4.2m, bringing its 10-day total to £22.2m. For comparison, Batman v Superman: Dawn of Justice fell 67% on its second weekend, so Suicide Squad is holding up slightly better. Read more
With the Rio Olympics in full swing the ads have been coming thick and fast in cinemas to support the sporting theme of the summer. The medal-worthy work aired so far is right this way.
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Airbnb recently launched an innovative new campaign in cinemas encouraging consumers to live like a local via new technology called 37 Degrees.
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The Weekend Round-up
Another great weekend for weather was no match for the latest comic book behemoth from DC Comics and Warner Bros. Since it’s eye-catching trailer from Comic Con 2015 Suicide Squad has been one of the most eagerly anticipated comic book films of recent years and it duly lived up to expectations, delivering a huge £11.3m across the weekend. Read more
Planning on going to the cinema this weekend? Here's your chance to win tickets to next week's David Brent: Life on the Road premiere courtesy of eOne Films.
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If you entered DCM's latest Fantasy Film League competition, The Summer Edition, you'll be itching to know where you're getting on. So, without further ado, here's the top 20 leaderboard as of this week.
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A new trailer for the eagerly awaited Fantastic Beasts and Where to Find Them aired at Comic Con in San Diego recently and continues the buzz surrounding the first Harry Potter prequel from J.K. Rowling.
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