The Rio Games are in full swing and while the athletes continue to run, jump, dive and swim for Olympic gold over in Brazil, back in the UK the creative has been coming thick and fast in cinemas to support the sporting theme.
Below is a run through of the best ads to air on the big screen so far as we move towards the second big weekend of the competition.
DFS Team GB
Nike Babies
Samsung School of Rio - Cycling
Samsung School of Rio - Rowing
Right Guard Gym