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How marketing can help make the movie

Following a slew of hard-hitting marketing material and content for DC Comics' latest blockbuster, Suicide Squad, here we look at how the marketing of a movie can set a powerful platform for brands. 

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Box Office: Suicide Squad holds off all newcomers

The Weekend Round-up

Suicide Squad took the top spot for a second successive week, as the top four remained the same as last weekend. After a huge opening weekend, the DC Comics blockbuster fell a hefty 62% to £4.2m, bringing its 10-day total to £22.2m. For comparison, Batman v Superman: Dawn of Justice fell 67% on its second weekend, so Suicide Squad is holding up slightly better. Read more

Box Office: Sunshine is no match for the Suicide Squad

The Weekend Round-up

Another great weekend for weather was no match for the latest comic book behemoth from DC Comics and Warner Bros. Since it’s eye-catching trailer from Comic Con 2015 Suicide Squad has been one of the most eagerly anticipated comic book films of recent years and it duly lived up to expectations, delivering a huge £11.3m across the weekend. Read more

Rogue One: A Star Wars Story

(Donnie Yen)

Ph: Film Frame

©Lucasfilm LFL

The Force is strong in another big year for film

We may have reached the height of UK summer, but here at DCM we’re already looking ahead to 2017. It seems that every year recently has seen an extraordinary number of blockbusters but next year is set to up the ante even further.

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(Pictured) DORY. ©2013 Disney•Pixar. All Rights Reserved.

Box Office: Audiences love Finding Dory

The Weekend Round-up

Finding Nemo is one of Pixar’s most beloved titles so when it announced that a sequel was on the way, it became one of the most anticipated family films in years. Finding Dory finally opened on Friday and earned the second highest Friday to Sunday total for a Pixar title. Read more

Case Studies

Experience some of our best cinema campaigns

See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.