The Weekend Round-up
It’s now been out for five weeks but Finding Dory topped the box office once again, adding £1.5m bringing its total to £35.8m. As of Sunday it was the sixth biggest film of the year to date, but should jump at least three further places by the end of next weekend. Read more
As we move into the month of September it’s hard to believe it’s been almost three months since DCM launched the latest iteration of The Fantasy Film League but in that time we’ve followed many twists and turns as film buffs from medialand have vied to be crowned king of the box office in the summer of ‘16.
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Pathé has launched the first official trailer for Amma Asante’s A United Kingdom, which has been selected to open the BFI London Film Festival in October and will launch in cinemas in November.
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The shortlist has been announced for this year’s Screen Awards and there's good news as eight cinemas from DCM’s estate make the grade along with a Rsing Star nominee for Macrobert Arts Centre.
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It’s been a great summer so far for blockbusters on the big screen and while you will have enjoyed watching the great films on offer in the past few months, it’s time to find out how your box office opening weekend predictions have fared.
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The Weekend Round-up
On its fourth week of release, Finding Dory swam against the tide and back up to the top spot. With the inclement weather returning over the weekend, families flocked back to the comfort of the cinema and Finding Dory was the biggest recipient, increasing its weekend take by 12% to £2.9m. Read more
Digital Cinema Media's (DCM) Marketing and Insight team has been shortlisted for a Media Week Award for its work on Building Box Office Brands, a research project carried out with Millward Brown.
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Digital Cinema Media (DCM) has announced the nominees for the second annual Digital Cinema Media Awards, held in association with Campaign.
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Following a slew of hard-hitting marketing material and content for DC Comics' latest blockbuster, Suicide Squad, here we look at how the marketing of a movie can set a powerful platform for brands.
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The Weekend Round-up
Suicide Squad took the top spot for a second successive week, as the top four remained the same as last weekend. After a huge opening weekend, the DC Comics blockbuster fell a hefty 62% to £4.2m, bringing its 10-day total to £22.2m. For comparison, Batman v Superman: Dawn of Justice fell 67% on its second weekend, so Suicide Squad is holding up slightly better. Read more
With the Rio Olympics in full swing the ads have been coming thick and fast in cinemas to support the sporting theme of the summer. The medal-worthy work aired so far is right this way.
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Airbnb recently launched an innovative new campaign in cinemas encouraging consumers to live like a local via new technology called 37 Degrees.
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