Get scared with 16-34s this Halloween

    Author DCM

Halloween is a great time to be scared in the cinema. Horror films are hugely popular around this time and big numbers of 16-34s fill the cinemas, just to use the edge of their seat. This year the two big titles are high-profile horror sequels, with Ouija: Origin Of Evil set to ramp up the scares to an unbearable degree. The first Ouija film was 81% 16-34 and 64% female, so if you’re looking to reach this audience, then there’s no better way to do it this autumn. Rings sees the terrifying Samara and her haunting video return, and with the first film in the series grossing £9.7m in the UK, horror franchises don’t get much bigger.

For full details, download our Halloween Horrors slide here.