Following the latest Government advice around the ongoing Coronavirus (COVID-19) situation, cinema sites across the UK started to reopen their doors and welcome customers again from 4 July 2020.
The Return To Cinema
In July 2020, the ultimate big screen experience has returned in the UK. DCM’s multiplex partners and a selection of independent cinemas have announced their plans, with Odeon opening from 4 July and Vue and Cineworld from 31 July.
Download DCM’s ‘Return To Cinema’ presentation for all the latest updates and information:
The main priority remains keeping audiences as safe as possible. All cinemas must pass a risk assessment before reopening and there will be new safety procedures in place.
Measures include a focus on online bookings and contactless payments, increased levels of cleaning, sanitising stations, staggered film times to avoid large gatherings in foyers, distanced seating in-screen and extra training and PPE for staff.
For more information on what an individual cinema is doing, please speak to your DCM rep.
What will be showing?
Christopher Nolan’s Tenet (12 August) and Disney’s Mulan (21 August) will be the first big blockbusters attracting audiences back to the big screen.
Additionally, the Film Distributors’ Association (FDA) has announced a list of 450 titles being made available to cinemas to complement new releases. This includes all-time classics, franchise favourites, indie gems, family fun and event cinema across genres such as comedy, documentary, musical, horror, romance and sci-fi. All audiences and every age group is catered for.
Please speak to your DCM Business Director about getting your brand’s campaign on the big screen and exploring options for the rest of 2020.