Close Up with David Prosser
Hello Exhibitors,
This is my first monthly blog and whilst January is traditionally a subdued month of the year there is nothing subdued about January 2013. Read more
News
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UK Box Office 15 - 17 February 2013
It was a good weekend to Die Hard as the fifth installment in the franchise, A Good Day To Die Hard topped the box office. An opening weekend of £4.6m, including a whopping £1.3m from Valentine’s Day was enough to knock Wreck-It Ralph 3D into second place. Although it’s slightly lower than Die Hard 4.0’s £5m opening in 2007, which opened on a Wednesday, the previous installment had the benefit of an extra day.
Last week’s number one, Wreck-It Ralph 3D, dropped to number two, despite outperforming A Good Day To Die Hard from Friday to Sunday. A further £3.4m takes its cume to £10.5m and, with half term this week, expect the big performance to continue. Read more
Nurofen Uses Cinema To Target People ‘With Lives Bigger Than Pain!’
Reckitt Benckiser Group plc. has chosen cinema for the first time to promote its Nurofen brand. The brand has utilised the new flexibility DCM offers advertisers taking advantage of the ability to book any day of the week and ran for one day on 13 February.
The overall campaign has been designed to add emotional resonance to Nurofen’s established functional brilliance and generate greater awareness of the reasons people reach for Nurofen products. It targets people ‘with lives bigger than pain’ and continues to promote the whole Nurofen family as a trusted brand chosen by all those who try and squeeze as much out of life as possible and won’t let pain, whatever that pain may be, get in the way of them living life to the full. The new ads focus on real people with amazing lives who trust Nurofen to deal with their pain so they can get on with their day. Read more
DCM reports from The Glasgow Film Festival 2013
The Glasgow Film Festival 2013 officially kicked off on 14 February and DCM’s Rebecca Rau was there to share the evening with DCM Close Up.
A glitzy Opening Gala featured the UK Première of the classy French comedy Populaire, followed by a glamorous after-party that echoed the froth and fancy of the stylish rom-com. Director Régis Roinsard was in attendance and charmed the audience, inviting them to travel back in time with him to 1950s France, and announcing his love for Scotland by declaring; “When I was a kid, I wanted to be Scottish and immortal,” referring to his obsession with the film Highlander at the age of 11. Read more
A Very British BAFTA Night
The great, the talented and the beautiful of the world’s film industry descended on London’s Royal Opera House last Sunday for the British leg of awards season, the EE BAFTAs. You may have watched it on TV, along with 6.2 million other film fans. You may have been one of the lucky few in possession of a golden ticket to the night itself. BAFTA Senior Partnership Manager, Natalie Moss, however had an exclusive back-stage pass and gave DCM the low down on the evening from behind the scenes.
Well….what a weekend! Read more
Industry Celebrates Digital Cinema At Inaugural Conference
Last week, cinema exhibitors, technology experts and other representatives from the cinema industry convened at London’s Vue Westfield for the first ever UK Digital Cinema Conference, hosted by Digital Cinema Solutions, more than 250 delegates discussed the challenges and opportunities that have come with one of the biggest transitions in media history – the move from film to digital projection in cinemas.
The team from DCM took the opportunity to catch up with a number of exhibitor partners including Kevin Markwick from The Picture House, Uckfield, Jas Kapur from the Wolverhampton Lighthouse, Dorothy Smith from Ambleside Zeffirellis and Jason Valentine from the Letchworth Broadway. Read more
UK Box Office 8 - 10 February 2013
Wreck-It Ralph 3D duly smashed it this weekend. A £4.5m debut is the highest opening for a Disney animation since Tangled in 2011 (£5.1m) and is a big improvement on their February offering last year, The Muppets (£2.7m). Both those films finished comfortably over £15m, so expect the same from Wreck-It Ralph 3D.
The biggest film of the year so far, Les Misérables finally vacated the top spot after four weeks, falling to second and £1.6m. It has now grossed £33.5m and a finish in the high thirties is expected. British romantic comedy I Give It A Year made a solid start with £1.4m which compares favourably with the debut for The Five Year Engagement last year (£1.1m) and with Valentine’s Day arriving this Thursday, it should have a strong week. Read more
EE British Academy Film Awards 2012 Winners
Argo was named Best Film at last nights EE British Academy Film Awards hosted by Stephen Fry, held at London’s Royal Opera House. Ben Affleck won the Director BAFTA and the film also took the Editing award.
Les Misérables won four BAFTAs, Production Design, Sound, Make Up & Hair and Supporting Actress for Anne Hathaway. Read more
UK Box Office 1 - 3 February 2013
For the third week in a row the top two spots were filled by the same films. Les Misérables was number one for the fourth successive weekend, falling just 31% to £2.8m and crossing the magic mark of £30m in the process. It now sits on £30.1m and with a way to go yet is laying a strong early claim to be the biggest film of the year. Django Unchained held onto second spot easing 30% to £1.7m and has joined the limited club of 18-cert films to cross the £10m mark. It now sits on £10.3m and may have the legs to beat Pulp Fiction (£12.7m) and become Tarantino’s most successful film.
The highest new entry, landing in third spot was Denzel Washington thriller Flight. A £1.4m debut is a decent start and we’re seeing most awards films holding up very well from week-to-week so expect the same with this one. Proving this theory, Lincoln fell just 17% to £1.4m in fourth spot and after 10 days has grossed a solid £4.2m. Life Of Pi 3D rounded out the top five with yet another strong hold falling 24% to £843k and a magnificent cume of £27.3m. Read more
Introducing Rob Tomalin
DCM has appointed Rob Tomalin as Head of Business Development, following the promotion of Joe Evea to Commercial Director. Rob will oversee a range of new multi-platform creative advertising possibilities in cinemas, opened up by the adoption of digital. In an initiative to bring brands closer to their audiences - before, during and beyond the cinema experience - he will also lead DCM’s new digital product development with a focus on media owner partnerships and sponsorship. Read on to find out more about Rob and what he plans to deliver to exhibitors.
Close Up: What do you love about cinema? Read more
DCM Get Dirty
Come 11th May 2013, one third of the Digital Cinema Media workforce will be stepping out of our comfort zone to embark on the, quite frankly, horrifying Rat Race Dirty Weekend.
We'll be switching our usual weekends of indulgence for two days of pain. Read more
Steven Spielberg Loves Cinema
Tom Shone, author, Culture, The Sunday Times, about Steven Spielberg's love of the cinema,
"He still goes to the movies - picks an out of the way cinema, sneaks in with his wife or kids after the lights have gone down, then disappears again as the credits roll. He always takes an aisle seat and buys no food or drinks for himself. He's just there for the film, or, more specifically, the film and its audience. He loves feeling the heat rise in the cinema during an especially exciting action sequence, or after a gag has rocked everyone back in their seat. Read more
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