Digital Cinema Media (DCM), has promoted Sales Controller, Davina Barker, to Head of Agency Sales as part of a commercial restructure reflecting the company’s recent digital transformation.
Reporting to newly appointed Commercial Director, Joe Evea, Barker will be responsible for developing commercial agreements, working with the sales team to generate new and incremental revenues, as well as developing DCM’s relationships with agencies across the UK. Read more
Figures just released reveal that the week commencing 26 October 2012 saw the highest admissions to cinema in the UK this century, at over 7.5m. Furthermore, the month of October has seen industry admissions, which totalled 16.8m, up 24% from the same period in 2011 and the biggest October in terms of admissions for nearly a decade.
The release of the 23rd James Bond movie, Skyfall, has made this October huge. Bond’s return has easily beaten the one week box office record, previously held by Harry Potter and The Deathly Hallows (£18.1m) with £33.1m. Read more
The Twilight Saga: Breaking Dawn - Pt 2 had the strongest second weekend for a Twilight film with £5.3m taking its cume to £27m after ten days. At the same point, Breaking Dawn Pt 1 had grossed £23.3m, which suggests that Breaking Dawn Pt 2 will finish a few million higher than that film’s final total of £31.1m.
On week four of Bond-watch, Skyfall is up to £89.6m and it is without question now a case of when, not if, it’ll pass Avatar’s final total of £94m to become the highest grossing film in UK history. The next question is whether it can reach £100m, a total that was almost unthinkable four weeks ago. Before the weekend it was £14.2m away from £100m and it grossed a further £3.8m over the weekend. Back in January, War Horse opened with just over £3.9m and went on to reach £18.6m. If Skyfall performs similarly, it should comfortably pass £100m. Read more
DCM has launched Christmas at Picturehouse Supporting Barnardo’s; a unique partnership to raise awareness and funds for the UK’S largest children’s charity. The activity was orchestrated by media agency John Ayling & Associates (JAA) and Digital Cinema Media (DCM)
The multi-platform cinema activity incorporates on-screen, online and social media as well as in-house press and OOH. The solus partnership will culminate with Christmas screenings ranging from a broadcast of The Nutcracker live at the Royal Opera House to showings of traditional classics such as White Christmas. Read more
River Island made its big screen debut with the brand’s first ever cinema advertisement scheduled around the release of Twilight: Breaking Dawn Part 2 on November 16th.
The 30” ad, featuring lots of cars and attention grabbing clothes was filmed at the iconic Pinewood Studios to showcase star pieces and trends of the season, bringing the fashion retailer’s autumn/winter collection to life. River Island worked with a world class team for the shoot, including director Jacob Sutton, who has worked for the likes of Burberry and Stella McCartney, as well as model Eniko Mihalik who has starred in campaigns for Gucci, Ralph Lauren and Givenchy. Read more
“It’s not where you take things from, it’s where you take them to”, wise words from Jean-Luc Godard. Hollywood has never been afraid to take a successful novel and translate the magic to the big screen.
There’s a good reason for Hollywood adapting novels, attracting an upmarket audience. This is good news for advertisers as research shows that these audiences prefer premium products, have a 10% higher than average income and are predominately AB consumers. They are early adopters and key influencers in their peer groups. Read more
Mindshare’s Huddle session tabled a great debate: is new technology distracting us (the audience) from the main event?
In our case we were there to understand reactions to the movie on the cinema screen, but much of the debate was relevant to other ‘events’ around which social media and virtual experiences are growing – sporting occasions and concerts for instance. Read more
The film we’ve all been waiting for is finally here and it hasn’t disappointed. Skyfall took an extraordinary £37.2 million in its opening week, overtaking Harry Potter and the Deathly Hallows: Part 2 to secure the biggest 7 day gross of all time in UK box office history. It’s also by some distance the highest opening of 2012 beating The Dark Knight Rises (£14.4m) and Avengers Assemble (£13.2m).
Many advertisers, including Omega, Heineken, Toyota and Guinness, anticipated this success and skilfully aligned themselves with one of the hottest releases of recent times. Read more
Digital Cinema Media (DCM), the UK market leader in cinema advertising, has appointed Clear Channel International’s Head of Communications Zoe Jones as its new Director of Marketing.
Jones joins DCM on 29th October with a remit of commissioning and producing marketing communications that add value to DCM’s strategy for the business, as well as developing a dynamic, responsive and high quality continuous campaign. Read more
The film we’ve all been waiting for is finally here and it didn’t disappoint. Skyfall opened with £20.2m, the highest opening weekend of all time for a 2D release (Friday – Sunday) and the second highest of any film, behind 2011’s Harry Potter and the Deathly Hallows Part 2 3D (£23.7m). That’s the highest opening for a Bond film, comfortably beating Quantum of Solace (£15.4m) and Casino Royale (£13.4m). It’s also by some distance the highest opening of 2012 beating The Dark Knight Rises (£14.4m) and Avengers Assemble (£13.2m) In fact, Skyfall had taken more than Avengers Assemble’s entire weekend after just Friday and Saturday (£13.5m).
Saturday was Skyfall’s most productive day grossing £7.2m, which is the second biggest Saturday performance of all time behind Harry Potter and the Deathly Hallows Pt 2 3D (£7.6m). However, Harry Potter had the extra ticket price that 3D entails and distributor Sony are proclaiming Skyfall now has the all-time Saturday attendance record (source: Hollywood Reporter). Skyfall also made up a whopping 75.2% of the top 15’s box office and its location average was £34.4k, over £10k more than The Dark Knight Rises’ opening weekend location average (£24.2k). Read more
Film fans and stars took to the red carpet on Sunday 21st October for the BFI’s glittering closing gala at London’s Odeon Leicester Square featuring the European Premiere of Great Expectations.
With a stellar cast showcasing Britain’s next generation of acting royalty, this home grown remake of the Dickens classic was a fitting conclusion to the London Film Festival 2012. David Lean’s 1946 version, starring John Mills, is viewed by some as one of the most perfect films ever made and there have been numerous TV and film adaptions since. The challenge for any director taking on the costume drama was therefore to bring something new and fresh to the Big Screen. Director Michael Newell (Harry Potter and the Goblet of Fire), however, draws on the rich tones and production values we see in Potter, reuniting some of the franchise’s stars Helena Bonham Carter (Miss Haversham), Ralph Fiennes (Magwitch) and Robbie Coltrane (Jaggers). This production style, combined with strong comedic performances from a supporting cast, including the superbly Pumblechookian David Walliams, delivers a movie that encapsulates the very best of Dickensian characterisation and spirit in a real, but raw environs. Jason Flemyng is likeable as the kind, but modest blacksmith Joe Gargery, who reminds Pip of his lowly origins as his city life of a gentleman distances him from those who brought him up. Read more
Last Thursday I was lucky enough to attend a media screening of the highly anticipated, 23rd Bond instalment, Skyfall. Whilst spending my lunchtime speaking to BT and reheating the previous night’s pasta bake was a flawless plan, I felt attending the screening was something I couldn’t pass up on.
Left with a sour taste in my mouth from the last bond venture, A Quantum of Solace, I was feeling sceptical about Skyfall. Whilst it’s been one of my most anticipated releases of the year, I was hesitant to throw my full enthusiasm into it in the interest of avoiding disappointment. Read more
