Hutchinson 3 Mobile scores a hit at UK cinemas with #Danceponydance

Hutchinson 3 Mobile is on a roll with the new #Danceponydance creative currently playing in cinemas across the UK. The campaign has been created by Wieden + Kennedy, London and was booked by Mindshare.

The twittersphere is positively a buzz with people talking about a moonwalking Shetland pony called “Socks”, clocking up over 3,000 tweets so far using the hashtag “#Danceponydance”.

Not only is this a massive viral hit, currently sitting at number three in the Unruly Media Video Viral chart, with 667,029 shares, but to extend the campaign, Hutchinson 3 Mobile has also released an app entitled “The Pony Mixer”, which encourages people to join the fun and create their own customised dancing Socks. From rock star to boy band, you can choose from eight genres of music, along with a variety of backgrounds and props, before adding a personalised message and sharing via social media.

Tweets from fans of Socks included:

"The highlight of me going to the cinema tonight was an advert with a dancing pony, I could not stop laughing"

"Look what popped up on our cinema screen. The pony looks even better life sized. #danceponydance"

The viral nature of this campaign is great, but reaching consumers in an engaged environment such as cinema makes the experience that much more memorable.

Watch the original here or in your local cinema and then remix your own version.