The UK Cinema Association's Policy Executive, Grainne Peat, breaks down plans for a new industry apprenticeship scheme, which comes into effect in April 2017, offering all the essential information and background. Read more
The Weekend Round-up
Doctor Strange opened in the number one spot last weekend, and this weekend it had a great hold, falling just 37% to £3.4m (once previews are removed). For comparison, Thor: The Dark World, the last Marvel film to be released in October, fell 47% on its second weekend. Read more
DCM’s CEO, Karen Stacey, appeared as part of a panel session at ISBA’s Effectiveness Week on Friday to put forward cinema’s case as a place to build both short and long-term brand growth. Read more
The nominations for the 2016 British Independent Film Awards (The BIFAs) were announced yesterday, with Ken Loach’s I, Daniel Blake scoring the most, with seven. Andrea Arnold’s American Honey, Babak Anvari’s Under The Shadow and Peter Middleton and James Spinney’s Notes On Blindness received six nominations each. DCM will also be partnering with the ceremony for the first time. Read more
Geoff Greaves is Director and Film Programmer at Merlin Cinemas, which consists of a string of sites in Penzance, St Ives, Redruth, Falmouth, Helston, Torquay, Ilfracombe, Okehampton, Tiverton, Kingsbridge, Coleford, Cromer, Prestatyn and Thurso (almost Land’s End to John O’Groats). Recently, Greaves won the Exhibition Achievement prize at the Screen Awards and here we catch up with the man to hear a bit more about his life in cinema and why he got into the business. Read more
The Weekend Round-up
Doctor Strange is the latest Marvel behemoth and kicked off its run with £9.3m. After opening on Tuesday, it added £3.8m from Tuesday to Thursday, but its Friday to Sunday total of £5.5m is the biggest for an original, non-sequel Marvel title, eclipsing Guardians of the Galaxy, which opened with £5m in 2014. Read more
Marvel’s Doctor Strange was released in cinemas this week (Tuesday 25 October) and promises to add something different to the collection of superhero movies already on offer with mind-bending camera tricks and effects to support the story which focuses on the complex character played by Benedict Cumberbatch. Read more
The annual Screen Awards took place last week (Thursday 20 October) at a ceremony held at The Brewery in East London. The competition honours and celebrates the best of marketing, distribution and exhibition in the film industry and eight cinemas on DCM’s estate were up for a prize in the Cinema of the Year – 24 Screens or Under category, with four other sites making up the shortlist of 12. Read more
Digital Cinema Media worked with McCann, Xbox and a host of other parties to bring the first 4DX ad campaign to cinemas in September which allowed cinemagoers to experience the multi-sensory technology at several Cineworld sites for video game Forza Horizon 3. Read more
Dentsu Aegis Network’s lesbian, gay, bisexual and transgender (LGBT+) employee network, &PROUD, launched in July, is to hold its first fundraiser as part Stonewall Season, a series of events held by charity, Stonewall. Read more
It’s been a busy month for DCM and our latest podcast proves it, taking a look back on the highlights with Head of Film, Tom Linay, and Marketing and Insight Director, Zoe Jones, discussing the second annual Digital Cinema Media Awards and the BFI London Film Festival 2016. They also preview our Upfronts event, which takes place at the end of November. Read more
The Weekend Round-up
Trolls lived up to its billing as the big half-term film, topping the box office with £5.4m. That figure includes £2.4m from previews and bodes very well for the rest of the week with all the kids off school. Last year’s big half-term animation, Hotel Transylvania 2, opened with £6.3m, but that figure included £3.5m from two weekends of previews, so Trolls’ Friday to Sunday debut of £3m is bigger. Hotel Transylvania 2 managed to crack the £20m mark, which is something Trolls will be aiming to do. Read more
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