Marvel Cinematic Universe is one of the biggest cinema franchises of all time, taking over £760 million at the UK Box Office alone.
Marvel has been returning to the big screen in 2021 and Phase 4 of the Marvel Cinematic Universe (MCU) is set to introduce a range of new heroes and none will be more important than the Eternals, a race of immortal beings who lived on Earth and shaped its history and civilizations.
Oscar Best Picture and Best Director winner Chloe Zhao (Nomadland) is behind the camera and the cast is sensational and eclectic with Angelina Jolie, Salma Hayek, Brian Tyree Henry, Gemma Chan, Kumail Nanjiani, Barry Keoghan, to name a few.
Fans of the MCU are more likely to be young, male and ABC1:
- 53% of MCU audience is male
- 55% of MCU audience is ABC1
- 60% of MCU audience is 16-44
Marvel films should be an attractive proposition for any brands wanting to engage with a young male audience.
Eternals is estimated to deliver 3.1m industry admissions, as well as forecast to deliver 14 16-34 Male TVRs and 10 16-34 Adult TVRs.
Marvel’s popularity is still sky-high and a brilliant filmmaker is in charge. It should be one of the best blockbusters of the year and a great way to reach 16-34s in the run-up to Christmas.
Eternals is out in cinemas (theatrical release only) on 5 November 2021.
On DCM's August podcast, Tom and Michael also discuss what we can expect from the incredible line-up of comic book films set to hit cinemas in the next 18 months.