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| Author | Zoe Aresti |
This week, Digital Cinema Media (DCM) celebrated three years since switching to digital operation.
In 2012, DCM became the first UK cinema advertising company to become a pioneering, fully digital operation, introducing faster and more flexible ways of buying, scheduling and distributing media.
The cinema industry invested £200m in 3,000 digital projectors in cinemas across UK as well as 2,000 hours of software development and the installation of 250 satellite dishes. The switch to digital reduced production costs and lead times, with DCM now creating more ad playlists digitally in one year than in the last 25 years put together.
In the last three years, some big figures have come into play. Over 12.7m playlists have been scheduled and delivered, with the total number of ads in those playlists being a massive 225.6m, while the total number of people who have watched the ads nearing a whopping 382m.
There's no appointment to view quite like cinema. For over 100 years, cinema has celebrated and showcased the very best acting, writing, directing and storytelling talent. Launched on the big screen, these stories are served to paying guests through cutting-edge technology, be that 3D, 4D, Higher Frame Rates (HFR) or Dolby Atmos.
DCM is at the heart of the industry's ongoing digital transformation and is dedicated to introducing ever faster and more flexible ways of creating, planning, buying and distributing cinema media.
The world's most immersive medium is fast becoming one of the most dynamic and DCM is committed to working with pioneering advertisers and agencies to connect brands and people in the unique cinema environment.
Find out more about the power of cinema here.