Why Cinema Works
From a positive brand advertising environment to accountable audience guarantees, find out the benefits of advertising on cinema.
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Effectiveness
Click below to see how cinema can be effective. For further details contact our reseach department.
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Conclusion
DCM undertook a qualitative research study to observe the effects of media multi-tasking on advertising recall.
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TOP TEN BRANDS
1 Jan - 1 Apr 2011
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Orange - Orange Network £2,709,377 |
Volkswagen - Generic £1,327,515 |
Sky Atlantic HD - TV… £2,240,861 |
Stella Artois - Lager… £1,228,729 |
Vodafone - Generic £1,898,952 |
Visit Scotland - Tourism £1,050,929 |
Panasonic - 3D TV Range £1,505,744 |
Elida - Lynx Deodrant… £1,034,698 |
O2 - Generic £1,433,344 |
Peugeot - Rcz £1,030,091 |
















