Virgin Trains - Arrive Awesome

Package Site by Site (133 Cinemas Nationwide)
Creative Agency Krow Communications
How Targeted Mapped from Virgin Train Stations
Sector Travel and Tourism


Despite the Virgin Group as a whole being a keen advertiser in cinema, Virgin Trains remained elusive to the big screen.

The geographically specific nature of their business meant that a regional campaign would never effectively target the areas around their stations, and a national campaign would result in a lot of wastage.

How Cinema Helped

Using Cinemapper, we were able to easily identify the sites they needed to reach their core audience around their train stations.

We mapped a 20 minute drive time from 38 train stations, which resulted in them showing in 133 DCM cinemas across the country and being seen by over one million people a week.

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