Lurpak launched its new Cook’s Range with a real visual feast for the eyes. Wieden+Kennedy created a spot with the objective of transforming the way in which cooking can be seen.
The ad is executed in a stylised fashion, making home cooking that bit more exciting and is described as a ‘celebratory ode’ to meal times. This new look created a cinematic feel and aimed to tap into experimental enthusiasts that thrive on cooking food from scratch.
With this powerful creative, cinema appeared to be the perfect place to engage and capture the brand's ABC1 target audience of ‘creative foodies’ with its visual impact and ability to cut through to consumers.
Lurpak chose cinema to add exposure to its overall campaign and to complement the broader TV activity to drive engagement and recall, as well as bringing the new product range to life on the big screen.