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| Author | Zoe Aresti |
It may be the halfway point of the Cannes Lions International Festival of Creativity but there’s still plenty to do and see.
Below, DCM offers its tips on what to attend if you’re lucky enough to have a delegate pass, with some great seminars with a focus on film.
Wednesday 21 June, 12pm, Inspiration Stage
Is entertainment the most powerful way to make a difference?
HOME is a BAFTA-winning short film, supported by the UN, which is changing the conversation around the worst refugee crisis in history. This session will offer an exclusive screening of the film and hear some of the team behind it discuss why they used an entertainment property to communicate such an important message, and how creativity can make a difference in today’s world. Anthony Austin, Deputy ECD of BBH London and CEO of Black Sheep Studios, will be joined on stage by the film’s Writer and Director, Daniel Mulloy, and international actress Arta Dobroshi, who was an Executive Producer on HOME. Dobroshi is a former refugee herself, and in 2008 made history by becoming the first ever Kosovan actress to walk the red carpet at the Cannes Film Festival.
Wednesday 21 June, 1pm, Lumiere Theatre
Telling a Good Story: Ian McKellen with The Brooklyn Brothers
Ian McKellen has embodied some of the world’s best-loved characters from Hamlet to Sherlock Holmes, from Marvel Comic’s Magneto to Tolkien’s Gandalf. He's taken on challenges in work and in life, to tell stories he believes need to be told, both factual and fiction. In this session, Jackie Stevenson, founding partner of The Brooklyn Brothers will sit down with Sir Ian to discuss how he combines creative fulfilment with doing the right thing, which often proves to be the smart thing. Together they'll identify lessons we need to learn from future generations if we’re to build a brighter, better future.
Thursday 22 June, 1pm, The Terrace
The New Hollywood: Making a Brand Sponsored Film
'Branded content' is often associated with long, boring ads, but the landscape is changing. Filmmakers and brands are coming together to produce exciting content that viewers will pay to watch. The 'New Hollywood' panel will explore how sponsored entertainment is transforming the advertising and entertainment landscape. Learn about the brand-funded model directly from the producers, directors and marketers bringing these projects to the screen. These leading industry pros will offer advice on conceiving, pitching, funding, producing, distributing and monetising brand sponsored entertainment and give insights into how brands can tell stories like Hollywood filmmakers.
Friday 23 June, 10am, Lumiere Theatre
‘Can’t stop the feeling’ – Emotional Advertising, a Masterclass
In 2016 adam&eveDDB for the John Lewis department store won the effectiveness Grand Prix at Cannes Lions and at the IPA, as well as a staggering 124 creative awards over the past five years. At the heart of their winning approach is creative that provokes strong emotion which, as analysis of IPA Effectiveness Award winners over the decades consistently shows, is the best route to delivering long-term brand growth. So how does it work? How can we replicate it? In this session the IPA, the advertising profession's association which this year celebrates its centenary, will unpick the key components of emotional advertising with both agency and client.
Saturday 24 June, 7pm, Lumiere Theatre
Integrated Lions, Titanium Lions and Film Lions Awards Ceremony
If you only attend one awards evening through the week, make sure it’s this one. Find out the last Lion winners of 2017 at the Festival’s final official Awards Show, with the all-important Film Lions being announced. The show starts at 7pm but be sure to start queuing outside the Palais at least two hours before to guarantee a seat.
To see the full agenda, visit Cannes Lions.