Franchises have towered over Hollywood for most of the past two centuries, with their power over the hearts, minds and wallets of cinemagoers unparalleled. From the Marvel Cinematic Universe, to the Pirates of the Caribbean, to the Fast & Furious series, franchises are the undisputed kings of the UK box office.
This December, the biggest of them all, the Star Wars Saga reaches the culmination of a story begun 40 years ago in a galaxy far, far away. Parents, children and grandchildren will flock to the cinema on 19 December for the release of Star Wars: The Rise of Skywalker and there’s still time to be a part of this monumental cultural landmark.
The Star Wars franchise has a unique force over the UK box office; Star Wars: The Force Awakens is by far the biggest film in UK history and Star Wars: The Last Jedi is the sixth biggest film in UK history. You don’t need to have the wisdom of Yoda to conclude that Star Wars: The Rise of Skywalker is set to deliver similar numbers. In fact, we have forecasted 8.6m industry admissions forecasted for The Rise of Skywalker.
We know that Star Wars fans never like to be told the odds, but The Rise of Skywalker is guaranteed to effectively reach young men, with 27 TVRs forecast for ABC1 Men and 22.8 for 16-34s.
The previous two films in the Star Wars trilogy have delivered a very consistent profile across the 16-34, ABC1 and male audience, a must have for any brand looking to engage these key demographics; 41% of both The Force Awakens and The Last Jedi’s viewership were 16-34s.
The Rise of Skywalkeris able to offer cover as unique as Darth Maul’s tattoos to advertisers, providing big impact with low frequency over the opening five days of the blockbuster.
In a universe filled with droids, Death Stars and the most exciting technology this side of Tatooine, it’s no surprise that fans of the franchise are savvy, early adopting & enthusiastic towards tech brands, over-indexing vs the average UK adult on agreement with the statement ‘it is is important my household is equipped with the latest technology.’ A Jedi is nothing without his lightsaber, and an AV plan for a tech brand looking to reach their key audience is nothing without Star Wars: The Rise of Skywalker.
To book into the biggest cultural moment of Q4, get in touch with your DCM rep today, and may the force be with you.