| Date | |
|---|---|
| Author | DCM |
| Categories | Film NewsNew Releases |
The film we’ve all been waiting for is finally here and it hasn’t disappointed. Skyfall took an extraordinary £37.2 million in its opening week, overtaking Harry Potter and the Deathly Hallows: Part 2 to secure the biggest 7 day gross of all time in UK box office history. It’s also by some distance the highest opening of 2012 beating The Dark Knight Rises (£14.4m) and Avengers Assemble (£13.2m).
Many advertisers, including Omega, Heineken, Toyota and Guinness, anticipated this success and skilfully aligned themselves with one of the hottest releases of recent times.
Intrigued by how the online world had responded to the latest Bond phenomenon, we contacted our friends at Way to Blue. Way to Blue is a global digital communications agency for the film and entertainment industry, specialising in social media strategy, engagement and analytics. They fed our curiosity with the following presentations:
Skyfall Social buzz highlights - International