Sky has signed up to a year-long partnership for the Family Gold Spot across cinemas nationwide. Sky will be running a 60” advert across the year, with their first advert focusing on their broadband offering.
The partnership sees Sky take on the prime 60” spot directly before every family feature this year, including big releases such as The Jungle Book, Kung Fu Panda 3, Secret Life of Pets and Finding Dory, offering unbeatable stand out in front of family cinemagoers. Family admissions have the potential to reach 45 million across the cinema industry in 2016.
The deal, which runs across 2016, was brokered by Digital Cinema Media (DCM), Pearl & Dean and MediaCom.
Davina Barker, Head of Agency Sales, DCM, said: “2016 has the potential to be one of the biggest years ever for family films at the UK box office. Sponsoring the Family Gold Spot gives Sky unprecedented access to target that all important family audience in cinema’s unique environment, where they are together in one place, relaxed and captivated with no distractions.”
Mike Hope Milne, Enterprise Director of Pearl & Dean added: “We are delighted to see the successful partnership between Sky and cinema continuing into 2016 in a year where the slate for family films is so strong.”
Charlie Yeates, Trading Director, MediaCom, said: “Sky is a long-term cinema advertiser and is synonymous with great movie content so we’re excited to continue to entertain the whole family audience in one place through this premium spot.”
Read how the news was covered by Campaign Magazine.