| Date | |
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| Author | DCM |
An original action-comedy star movie and the return of two successful franchises will draw in young audiences in July. DCM is offering an exclusive multi-film pack to capture the core 16-34 audience, featuring:
Free Guy
Release date: 1 July
A bank teller discovers that he's actually an NPC (non-player character) inside a brutal, open world video game. He decides to make himself the hero, creating a race against time to save the game before the developers can shut it down
- 956k DCM admissions
- 42% 16-34
- 16-34 index: 153
The Purge: Untitled Final Chapter
Release date: 8 July
The fifth and final instalment of The Purge movie franchise which began in 2013 and has also had a TV series. The plot of this final chapter is under wraps currently but is expected to pick up events from 2016’s The Purge: Election Year.
- 496k DCM admissions
- 79% 16-34
- 16-34 index: 286
Ghostbusters: Afterlife
Release date: 10 July
Set thirty years after the events of the second film, the story follows a family moving to a small town, where they begin to discover their connection to the original Ghostbusters and the secret legacy their grandfather left behind.
- 1.2m DCM admissions
- 52% 16-34
- 16-34 index: 187
These films will efficiently deliver 16-34s across both July & August. The three films have an average 58% 16-34 profile making them an incredibly efficient complement to wider summer AV activity.
The multi-film pack buy will cost efficiently deliver 16-34 TVRs
These three films are forecast to deliver 9.3 16-34 TVRs on the DCM estate – delivering TVRs more efficiently than Spider-Man: Far From Home last summer and at a lower cost too.
2.6 admissions across these films is forecast to deliver:
- 1.4m 16-34 Adults
- 9.3 16-34 TVRs
- Major Release: £80PT
- Screentime Value (30”): £211,837
To put this in context, last summer 2.6 admissions in Spider-Man: Far From Home delivered:
- 1.1m 16-34 Adults
- 8.4 16-34 TVRs
- Blockbuster: £100 CPT
- Screentime Value (30”): £264,797
This trio of films will give your brand access to an in-market audience:
- 56% more likely to be intending to purchase a car in the next 12 months
- 61% more likely to be in the market for a new smartphone
- 69% more likely to be “heavy” takeaway consumers
- 19% more likely to drink fizzy soft drinks
- Average grocery shopping spend is 9% higher
- 81% more likely to be in market for a new laptop or tablet
- “Intent to purchase a new games console” Index: 272
- 61% regularly use social media - Index: 124
To capture the key 16-34 audience in July speak to your DCM rep.