DCM caught up with Pete Berrisford, General Manager of Graves (Cumberland) to talk about iconic cinema ads, the industry's biggest challenges and the best advice he's ever been given.
How did you end up in the world of cinema and what do you love about it?
I had to get proper job after college; I used to spend a fortune going to the pictures so thought it made sense toget a job at the cinema. It was a win-win I love the variety in the work - one day I’m film buying, the next I’m doing Facebook marketing.
Do you run any special events/screenings at your cinema?
I’d say the best event we’ve done so far was for The Elvis Comeback with Cinevents. We had an Elvis impersonator, who did Karaoke at the end of the screening. Customers loved it and we smashed it on the bar.
What excites you most about the future of the cinema industry?
I think if the visuals and sound continue to improve like they have over the last decade then Christopher Nolan’s films will keep the love of cinema alive.
What do you see as the cinema industry’s biggest challenge?
The Industry needs to promote the first-time filmmakers better than it currently does otherwise the sequels will run dry and we’ll all be sat at home watching Love Island.
Who do you most admire in the cinema industry, and why?
Tarantino! Every film is a labour of love to him, and it comes through to the audience.
What is your favourite film and why?
True Romance – watched it more times than anything else; wish I could say Citizen Kane or The Piano but I’m a simple man - give me Patricia Arquette and a slice of pie and I’m happy.
What do you think is the most iconic cinema ad?
Tony Scott’s Saab advert. I can’t wait for Top Gun next year.
What are you most excited about for the rest of the year and what film are you most looking forward to?
I’m looking forward to another profitable year for my sites – Star Wars should finish the year off nicely!
What is the best advice you have ever been given?
“Do what you’re passionate about”