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Endgame still HUGE

Avengers: Endgame is a genuine cultural phenomenon. On its second weekend in cinemas the record-smashing Marvel blockbuster added £14.3m from Friday to Sunday, which is the second largest second weekend ever, behind only Skyfall (£16.1m). Read more

Are terms like ‘millennial’ actually useful?

Marketing Week has revealed that only 7% of marketers believe terms like Gen X, Gen Z and millennial are a very effective means of segmentation, with 55% saying such demographic groupings are not very effective or not effective at all Read more

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