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Are terms like ‘millennial’ actually useful?

Marketing Week has revealed that only 7% of marketers believe terms like Gen X, Gen Z and millennial are a very effective means of segmentation, with 55% saying such demographic groupings are not very effective or not effective at all Read more

Box Office - Shazam! top

Shazam! flew back to the top of the box office over the weekend, adding £980k from Friday to Sunday and £1.3m including Easter Sunday. That takes its total to just over £12m and with Endgame on Thursday, it may not get to £15m.  Read more

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