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Box Office: Aladdin still flying

Aladdin is still flying, posting another terrific hold falling just 20% to £3.9m. That takes its total to £26.1m and it’s now the third biggest film of the year to date, having overtaken the other Disney live-action film of 2019 so far, Dumbo, which is now on £25m. Next on the list is Captain Marvel with £39.4m, which looks to be out of Aladdin’s reach but a total north of £30m looks likely.  Read more

KFC takes Chicken Town to Hollywood

KFC has launched a cinema campaign to remind fried chicken lovers across the UK that – although there may be many restaurants out there that emulate and imitate – there’s only one place to get KFC’s Original Recipe Chicken: KFC. Read more

Spider-Man: Far From The Endgame

Avengers: Endgame may be on its way out of cinemas, but 42 16-34 male TVRs later it’s fair to say it was something of a phenomenon. As phase 3 of the Marvel Cinematic Universe draws to a close, there’s still one more major film to be released before we enter phase four and we have less than four weeks to wait. Read more

DCM Podcast Special: Sundance London

On this special episode of the DCM podcast, Tom Linay ventures down to Sundance London to chat with the people behind the festival and Eray Galip from DCM, who worked on the Honda headline sponsorship of the festival. Read more

Box Office: Aladdin same

Aladdin comfortably held on to the top spot this weekend, posting a terrific hold especially considering the sunny weather, falling just 15%, once previews are removed, to £4.9m. Read more

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