In the coming months there really is something for everyone in UK cinema, Family Fun, Fashionistas and Screenagers. DCM has put together a number of packages to help brands target these valuable audiences.
First up, the “Back to School with DCM” package, which can help your brand reach the family unit. Why families? They account for a hefty 79m admissions per year, 49% of total admissions (Source – FAME 2013) and 92% make sure they are seated before anything is shown on screen (source – FAME 2013). One of the movies making up this package offering is The Smurfs 2 3D, which is predicted to generate over 2m admissions at the box office. Read more
After Earth didn’t quite crash land but definitely struggled to take off this weekend as it debuted in the top spot with £2.2m. Although that’s relatively low for the former undisputed box office king, Will Smith, in terms of director M. Night Shyamalan’s recent output it’s his biggest opening since The Village in 2004 (£2.9m).
The Hangover Part III dropped a place and 61% to second, perhaps suffering due to the sunny weather. Despite that, a further £1.1m takes the comedy blockbuster to £16.2m. It is now almost certain to be the lowest performing film in the series but it’s still a respectable performance. Read more
The Royal Shakespeare Company (RSC) is to stream its upcoming production of Richard II starring former Doctor Who actor David Tennant live in cinemas this November.
The sold-out performance of the show on 13 November will be broadcast in real time from Stratford-upon-Avon on the big screen, while a recording will also be beamed direct into 1000 schools on November 15. With all advance theatre tickets already snapped up ahead of the October opening, cinema will take the production to a fan-base that would otherwise have missed out. Read more
This Hangover shows no sign of going away any time soon, as part three in the comedy series held on to the top spot for a second week and the top three remained unchanged. After last week’s previews are removed, a drop of 40% to £2.9m is a decent hold for The Hangover Part III and much stronger than the 62% drop the film experienced on its second weekend in the US. After 10 days it has now grossed £13.5m and is comfortably the highest grossing live-action comedy of the year so far.
Second place was once again taken by Fast & Furious 6, which managed another £2.1m for a huge cume of £21.5m. With Fast Five having set a series best of £18.5m, the franchise is growing in popularity and the sixth instalment looks set to get close to £25m. Read more
There is a whole host of alcohol friendly films in UK cinema this summer. Ranging from Comedies to Thrillers, Art House to Actioners, there is something to sate every cinemagoer's thirst for films.
Picturehouse cinemas are offering a brand the opportunity to tie in to these films, with its “Spirit of the Month” package. For more information please contact info@dcm.co.uk Read more
Forever Ink, a first time cinema advertiser, launched a media campaign to promote the UK’s first tattoo care product range. Headed by cinema, the campaign, booked by Digital Cinema Media (DCM) began 24 May and runs until 6 June.
Forest Laboratories UK Ltd, owner of Forever Ink, chose cinema to reach its target audience, 18-35 year olds, by taking advantage of the appointment to view nature of cinema to drive sales and raise awareness of this new product. It is playing before films such as Star Trek Into Darkness 3D, Fast & Furious 6 and The Hangover Part III. Read more
The newly refurbished Picturedrome Cinema in Bognor Regis was transformed into a 1920s cocktail lounge for a Great Gatsby inspired party at a Grand Gala Night on Friday 17 May.
Bognor Regis Town Council, which owns the building, teamed up with Adam Cunard, MD of the operating company, to showcase the result of all their efforts in refurbishing the building, both inside and out. The once shabby dark and rundown venue has been transformed back to the splendour of its heyday, with new seats and carpets, digital projection and revamped kiosks. Read more
This week Mark Welberry, Operations Director at the Savoy Cinema in Nottingham is in the spotlight. Mark explains how the Savoy caters for the cinema tastes of the local student population and shares his favourite movies. If you’d like to feature your cinema in a future issue of DCM Close Up, please email Rebecca.Rau@dcm.co.uk
How did you end up working in cinema and what do you love about it? Read more
Hello Exhibitors,
It's the first week of June and summer seems to have finally started at the weekend after a month of May that felt like winter. Read more
In 1954, a group of worldwide cinema screen advertising contractors gathered together in Venice to celebrate great advertising. Inspired by the International Film Festival, which had been staged in Cannes since the late 1940s, they felt that the makers of cinema ads should receive similar recognition to their colleagues in the feature film industry.
To promote the cinema medium, the Screen Advertising World Association (SAWA) therefore established the International Advertising Film Festival. The first Festival took place in Venice in September 1954 with 187 film entries from the 14 countries competing. The Lion of Piazza San Marcos in Venice formed the inspiration for the coveted Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956 which became the festival’s permanent home in 1984. Read more
The cinema industry has warmly welcomed last week’s announcement that, in future, screen advertising will no longer be subject to dual regulation through the British Board of Film Classification (BBFC) and the Cinema Advertising Association (CAA).
Previously, cinema was the only medium subject to a dual clearance regime. With this change, the industry can fully embrace the opportunities that digitisation offers, while still maintaining the classification standards for film that the BBFC has delivered. Read more
I’m not sure at exactly what point over the last couple of years London became THE city for major film world premieres, but I’m delighted it has. Sunday was the turn of Brad Pitt’s apocalyptic zombie thriller, World War Z, to premiere in Leicester Square. Underlining the stature of the event, Pitt was in attendance with his wife, Angelina Jolie, and folks, it doesn’t get more A-list than that.
As for the film, it’s based on the brilliant book by Max (son of Mel) Brooks and covers the outbreak of a mysterious virus that has turned much of Earth’s population into zombies. The remaining survivors are left with a relatively short task-list: one, somehow survive and two, find a cure. After securing a safe haven for his family, former UN worker Gerry Lane, played by Pitt, is tasked with the second part of that list. Read more
