There is a whole host of alcohol friendly films in UK cinema this summer. Ranging from Comedies to Thrillers, Art House to Actioners, there is something to sate every cinemagoer's thirst for films.
Picturehouse cinemas are offering a brand the opportunity to tie in to these films, with its “Spirit of the Month” package. For more information please contact info@dcm.co.uk Read more
Forever Ink, a first time cinema advertiser, launched a media campaign to promote the UK’s first tattoo care product range. Headed by cinema, the campaign, booked by Digital Cinema Media (DCM) began 24 May and runs until 6 June.
Forest Laboratories UK Ltd, owner of Forever Ink, chose cinema to reach its target audience, 18-35 year olds, by taking advantage of the appointment to view nature of cinema to drive sales and raise awareness of this new product. It is playing before films such as Star Trek Into Darkness 3D, Fast & Furious 6 and The Hangover Part III. Read more
The newly refurbished Picturedrome Cinema in Bognor Regis was transformed into a 1920s cocktail lounge for a Great Gatsby inspired party at a Grand Gala Night on Friday 17 May.
Bognor Regis Town Council, which owns the building, teamed up with Adam Cunard, MD of the operating company, to showcase the result of all their efforts in refurbishing the building, both inside and out. The once shabby dark and rundown venue has been transformed back to the splendour of its heyday, with new seats and carpets, digital projection and revamped kiosks. Read more
This week Mark Welberry, Operations Director at the Savoy Cinema in Nottingham is in the spotlight. Mark explains how the Savoy caters for the cinema tastes of the local student population and shares his favourite movies. If you’d like to feature your cinema in a future issue of DCM Close Up, please email Rebecca.Rau@dcm.co.uk
How did you end up working in cinema and what do you love about it? Read more
Hello Exhibitors,
It's the first week of June and summer seems to have finally started at the weekend after a month of May that felt like winter. Read more
In 1954, a group of worldwide cinema screen advertising contractors gathered together in Venice to celebrate great advertising. Inspired by the International Film Festival, which had been staged in Cannes since the late 1940s, they felt that the makers of cinema ads should receive similar recognition to their colleagues in the feature film industry.
To promote the cinema medium, the Screen Advertising World Association (SAWA) therefore established the International Advertising Film Festival. The first Festival took place in Venice in September 1954 with 187 film entries from the 14 countries competing. The Lion of Piazza San Marcos in Venice formed the inspiration for the coveted Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956 which became the festival’s permanent home in 1984. Read more
The cinema industry has warmly welcomed last week’s announcement that, in future, screen advertising will no longer be subject to dual regulation through the British Board of Film Classification (BBFC) and the Cinema Advertising Association (CAA).
Previously, cinema was the only medium subject to a dual clearance regime. With this change, the industry can fully embrace the opportunities that digitisation offers, while still maintaining the classification standards for film that the BBFC has delivered. Read more
I’m not sure at exactly what point over the last couple of years London became THE city for major film world premieres, but I’m delighted it has. Sunday was the turn of Brad Pitt’s apocalyptic zombie thriller, World War Z, to premiere in Leicester Square. Underlining the stature of the event, Pitt was in attendance with his wife, Angelina Jolie, and folks, it doesn’t get more A-list than that.
As for the film, it’s based on the brilliant book by Max (son of Mel) Brooks and covers the outbreak of a mysterious virus that has turned much of Earth’s population into zombies. The remaining survivors are left with a relatively short task-list: one, somehow survive and two, find a cure. After securing a safe haven for his family, former UN worker Gerry Lane, played by Pitt, is tasked with the second part of that list. Read more
A couple of weeks ago we looked at the upcoming big hitting male movies of the summer, now it’s time to look at something for the whole family. Why families? They account for a hefty 79m admissions per year, 49% of total admissions (Source – FAME 2013 ) and 92% make sure they are seated before anything is shown on screen (Source – FAME 2013).
One of the best ways to reach this eager and heavy consuming audience is via our exhibitors’ kids programmes. DCM is offering a brand the opportunity to sponsor the VUE Kids AM cinema screenings for the coming year. For more info, contact our sales team. Read more
As is often the case with Bank Holidays, the weekend featured a big Hangover. The Wolfpack returned in The Hangover Part III and topped the UK box office with a cool £5.9m, including £1.1m from previews. That’s more than the first Hangover (£3.2m) but less than The Hangover Part II’s £10.4m (including £2m from previews).
In second spot, Fast & Furious 6 fell a chunky 59% to £3.6m, but after its storming first week, it now stands on £16m and by next weekend will have overtaken Fast Five’s series high of £18.5m. This is an incredible result for a sixth installment. Read more
The Showroom Workstation in Sheffield is to host a special film industry weekend with screenings and conference sessions in partnership with Action for Children’s Arts on Saturday 6th - Sunday 7th July as part of its Showcomotion festival of inspirational children’s films this summer.
Bringing together industry professionals and key decision makers, the remit of the event will be to explore ways of increasing the diversity, quality and number of films available for young audiences on cinema screens in the UK and to look at strategies for encouraging more UK production. The sessions will identify and address current market challenges, inspire collaboration between sectors, agencies and creatives, explore new opportunities afforded by the BFI’s Film Forever strategy and encourage innovation in the sector. The weekend is a celebration of good practice and a chance for delegates to share their knowledge, experience and ideas. The discussion takes place against a backdrop of screenings of international films for young audiences throughout the weekend, providing valuable access for distributors and exhibitors to watch films currently available for UK sales. Read more
Digital Cinema Media (DCM) hosted a panel session on ‘The Future of Cinema’ today as part of its annual ‘Introduction to Cinema’ media training event at BAFTA.
The diverse panel, hosted by DCM’s Film Specialist, Tom Linay, included: Danny Barnes, Head of Investment at PHD, Michael Kalli, Head of Corporate Sales & Advertising at VUE Entertainment, Mike Bennett, CEO/Creative Director/Founder, Oil Studios and Joe Evea, Commercial Director at DCM. Read more
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