3D allows brands to add another layer of creativity and excitement to their ads.
Box office hits from this year include, Iron Man 3 (the highest grossing 3D film of the year to date), Star Trek Into Darkness 3D and The Great Gatsby 3D. Read more
Sam Sheppard is an international film consultant specialising in script to screen workflows, post production supervision and stereo 3D with a minor in film-making in general. Sam was originally trained in New Zealand where he worked in post at Peter Jackson’s Park Road Post Production and on set for such films as The Lovely Bones and Avatar. As well as working internationally as a technical specialist for SGO’s Mistika, training and advising in digital workflows for 2D and 3D production, Sam is also a founding partner of Silverscreen Pictures.
[caption id="attachment_5717" align="aligncenter" width="550"] Sam Sheppard, Mistika Product Application Specialist, SGO UK Ltd.[/caption] Read more
The Wolverine got his claws into the UK public this weekend, confirming the character’s popularity with audiences. A £4.7m start (including £939k from Thursday previews) may appear less than X-Men: First Class’ £5.6m opening, but that film had the benefit of one extra day and in terms of Friday to Sunday admissions, The Wolverine’s £3.8m comfortably beats First Class’ £3.4m. Over 45% of The Wolverine’s gross was from 3D presentations.
Monsters University fell one spot to second but actually improved on last weekend’s take by 11% to £3.1m. That improvement can be attributed to Friday being a school holiday but it’s still a very strong hold and bodes well for the rest of the summer break. The Pixar animation now has a cume of £15.5m with the promise of plenty more to come. Read more
Stars of the film industry worked the red carpet in Anglia Square, rather than Leicester Square, last week following a Facebook campaign for Norwich to host the world première of Alan Partridge – Alpha Papa.
Sporting a stylish blue safari suit, the silver-voice of the East Anglian airwaves, Alan Partridge, mingled with Norwich crowds outside The Hollywood independent cinema before jumping in a helicopter for a follow-up première in Leicester Square, ahead of the film’s release in cinemas nationwide on 7 August. Read more
Dear Exhibitors,
What a big turnaround in our weather and what a scorcher July has turned out to be. Read more
In a media first, Digital Cinema Media, the market leader in UK cinema advertising, and IGN, the UK’s most popular games and entertainment site, have joined forces to offer brands the opportunity to advertise around specially-created multi-platform branded content spanning cinema, online and mobile channels.
By formulating a partnership, DCM and IGN can offer advertisers the opportunity to reach an engaged male-oriented audience via multi-platform campaigns. DCM and IGN reach over 7.7m UK based 18-35 males a month, via cinema admissions, web, mobile and social platforms*. Upcoming cinema releases that will appeal to this audience include Elysium, Riddick, Runner Runner and Thor: The Dark World. Read more
Ilkeston’s famous Scala cinema is 100 years old this year – and to celebrate, there are some exciting plans underway.
Thought to be the UK’s second oldest working cinema, The Scala has had a full refurbishment and is now hoping to offer special screenings, including live feeds from venues like the Albert Hall and late night premières. Read more
After another scorching week weather-wise, Monsters University remained number one at the box office, dropping a tiny 19% to £2.7m, taking the Pixar-helmed hit to a cume of £8.6m in its second week of release.
Not far behind this was The World’s End, which racked up an impressive debut of £2.1m. Messrs Pegg and Frost last collaborated on Paul back in 2011, which debuted with £3.1m. The World’s End may not have reached this giddying height on its opening weekend but expect steady growth for this movie over the coming weeks. Read more
Last week, the largest event in the comic calendar took place in San Diego, Comic Con 2013.
One of the biggest pieces of news to come out of the event was the announcement of a Superman versus Batman movie in the works from Warner Bros. The unveiling of a combined bat and “S” logo soon spread like a rash over the internet. Chatter on how the Dark Knight could match the intrinsic powers of the son of El were rife, with suggestions of Bruce Wayne using his seemingly limitless wealth to purchase a quantity of Kryptonite, to weaken the Man of Steel. Zack Snyder is set to direct after successfully helming the latest Superman movie, Man of Steel. The new movie is scheduled for release in summer 2015. Read more
This week, the DCM sales team has been out in force across media land, educating the media community on the benefits of cinema.
Team members have been visiting staff at Arena Media, Total Media, OMD and Mediacom, setting up bite-sized sessions, known as #DCMcinesessions, to cover off topics such as the attractions of cinema, innovations and partnerships plus live brief sessions, where DCM will respond to a brief with a multiplatform cinema campaign pitch. Read more
Despite the continued warm weather, a strong film slate was enough to get people into the air conditioned comfort of the cinema this weekend, as Pixar’s latest offering debuted solidly and an all-action sci-fi extravaganza also proved a draw.
Monsters University opened with £3.5m, which is quiet by Pixar’s exalted standards but with the school holidays starting next week it should prove popular over the coming weeks. Over 34% of Monsters' box office was from 3D presentations, which is almost identical to Despicable Me 2. Read more
Interplay Rivetz, a first time cinema advertiser, has invested in a national ad campaign, encompassing Cinema, TV and Online.
Interplay Rivetz allows kids to create card sculptures using a unique riveting system. The colour printed pre-cut card shapes are folded and fixed together using the specially developed Rivetz Gun and re-usable plastic rivets. Read more
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