Volkswagen UK has partnered with Digital Cinema Media (DCM) to target audiences in UK cinemas using a new geo-location targeting tool, developed by DCM.
Over 80 per cent of DCM’s cinema estate is located within one mile of retail areas. The ability to target locally gives brands the advantage of running national campaigns, with a local spin, allowing them to talk directly to audiences in the environment in which they are most comfortable - where they live. The new DCM tool allows for up to 300 different end frames, each featuring bespoke messaging, in a single creative execution. Read more
The Wolf of Wall Street dominated the box office over the weekend, taking in a huge £4.7m, the third highest opening weekend for an 18-certificate film ever, behind Hannibal in 2001 (£6.4m) and Bruno in 2009 (£5m). Leading man, Leonardo DiCaprio, won the Best Actor in a Motion Picture, Musical or Comedy gong at the Golden Globes last week, and is now a hot tip to finally win a coveted Best Actor Oscar at the upcoming Academy awards in March. Continued awards recognition over the coming weeks will only boost the box office for The Wolf of Wall Street.
Another awards contender, 12 Years A Slave put in a strong showing, taking a further £3m in its second week, bringing its cume to £7.1m. Steve McQueen’s drama won the Golden Globe for Best Motion Picture – Drama last week and received a chunky nine Oscar nominations on Thursday, behind only American Hustle and Gravity, which both received 10. Speaking of American Hustle, David O. Russell’s crime caper continued to perform strongly, easing just 20% to £1.5m, bringing its cume to £9.4m. Read more
Lucy Shaw, Research and Insight Executive, Digital Cinema Media, continues her report from the Sundance Film Festival 2014 and shares her thoughts on the first week in Park City, Utah.
Before each screening at the festival, there is a short film highlighting some of the most famous films that have screened here in the past thirty years. Did you know that Shallow Grave, The Full Monty and Lock, Stock and Two Smoking Barrels premièred here in Park City? Which films from this year might make that coveted list? Here is my "best of the fest” so far. Read more
A list of all changes to the UK cinema release schedule, as of the week commencing 20/01, follows below:
RELEASE DATE CHANGES: Read more
Zoe Jones, Marketing Director, Digital Cinema Media (DCM), has participated in the latest edition of the D&AD New Blood Podcast, explaining why DCM chose three different Idents for in-cinema use and how to really nail the New Blood DCM Brief: Show the emotion of film.
From Pencils, to placements, to seeing your work on supermarket shelves, winning a D&AD New Blood Award puts you on the path to the brightest of creative futures. Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between – there’s a category for everyone. Read more
Last week, Hollywood and the world of film held their collective breath as The Academy of Motion Picture Arts and Sciences, better known as simply, The Academy, announced the nominees for 86th Academy Awards, affectionately referred to as The Oscars.
On the same day, Digital Cinema Media (DCM), launched its Fantasy Film League (FFL), pitting agency against agency, testing their film nous and garnering opinions on how the awards will play out in March, all for the chance to win a fabulous red carpet style prize. You can submit your Oscar picks here for a chance to win. Read more
The Academy of Motion Picture Arts and Sciences, better known as simply, The Academy, announced the nominees for 86th Academy Awards, affectionately referred to as The Oscars. The ceremony will take place on 2 March at The Dolby Theatre in Hollywood, Los Angeles.
Leading talent and content from the movie industry has been recognised in this year’s nominations list. Gravity and American Hustle lead the nominations with 10 apiece. These movies will be going head to head in categories including Best Director and Best Picture. Read more
The cinema market was once again in great health in 2013 with the UK & Ireland box office achieving the second highest year ever and its fifth consecutive year of over £1bn. The final total of £1.17bn was only 1% behind the record high of 2012 and proves once again that the UK public loves going to the cinema. It remains one of the most popular social activities for people of all ages.
The final admissions total for the year was 165.5m, which is the eighth highest since 1971 and above average since 2000. This is testament to the all-round strength of the film slate throughout the whole of 2013. Read more
January is a month filled with great films and one that will surely rank among the year’s best topped the box office this weekend. Steve McQueen’s 12 Years a Slave picked up the Golden Globe for Best Picture (drama) on Sunday night and took the number one spot to cap a great weekend. £2.5m from just 207 locations (including £41k from previews) is McQueen’s highest opening ever and higher than the entire run of his last film, Shame (£2m). With more awards surely heading this film’s way and an expansion into more cinemas over the coming weeks, 12 Years a Slave is assured a long and successful run.
American Hustle fell one place to second but still had a terrific hold, falling just 18% (once previews are removed) to £1.9m. The all-star crime caper has grossed £6.8m to date and after it picked up the Golden Globe for Best Picture (musical or comedy) and stars, Amy Adams and Jennifer Lawrence won acting awards on Sunday night, it should have plenty left in the tank. Read more
Last year gave a us an abundance of quality film content, ranging from independent hits to big-budget blockbusters. Tom Huddleston of Time Out offers his thoughts on the question; "Is this a golden age for film?"
Movie enthusiasts always bang on about the Golden Age of Cinema, but there’s no consensus as to when that hallowed age actually took place. Was it the 1920s, when budgets were huge, cameras were mobile and sound was just a dream, leading to soaring spectaculars like Metropolis and Sunrise? Was it the 1950s, when world cinema collided with postwar Hollywood and the line between art and commerce cracked open in everything from Night of the Hunter to Rashomon? Or was it the 1970s, when the breakdown of the studio system led to an anything-goes attitude at every level of the industry, from Sweet Sweetback’s Baadasssss Song to Star Wars? Read more
A list of all changes to the UK cinema release schedule, as of the week commencing 13/01, follows below:
NEW TITLES ADDED TO SCHEDULE: Read more
Lucy Shaw, Research and Insight Executive, Digital Cinema Media, reports from the Sundance Film Festival and picks her must-watch movies of the festival.
Whilst an eight hour flight can't be described as my idea of fun (unless anyone wants to buy me a seat in First Class?) watching three films back to back is a great warm-up to the next two weeks. No, I'm not hibernating from the terrible weather with a Netflix marathon, I'm on my way to Park City, Utah, for the 2014 Sundance Film Festival, where seeing three films a day is all part and parcel of the experience. Read more
