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| Author | DCM |
| Categories | Uncategorized |
Maxus put cinema in focus this week, with its #Maxuscinema sessions. The agenda included a presentation on the upcoming film slate for 2014, a research and insight session and the final session of the day covered of cinema innovations.
Tom Linay, DCM’s Film Specialist, with Cristina Duffy, Account Manager, Pearl & Dean, kicked of the days sessions, with an update on upcoming movies on the schedule for 2014, including The Amazing Spider-Man 2, Transcendence, Neighbours, Godzilla, X-Men: Days of Future Past, Maleficent and Edge of Tomorrow.
A trailer session with plenty of pizza punctuated the day, giving Maxus staff the chance to catch up on all the great trailers out for upcoming movies.
The next session on the agenda was cinema research and insight, hosted from DCM’s perspective by Alex Wright, Research and Insight Manager. Alex focussed on the 15-34 female cinemagoers, who account for 36m admissions to UK cinema per year and their buying habits around cosmetic and skincare products, the perfect subject for the agency that has just won the L’Oreal account.
Lee Besser, Digital Sponsorship Manager, DCM and Lissa Cardell, Sponsorship Manager, DCM rounded off the day with a session on cinema innovations, including DCM’s new cinema companion app, cinime and Sponsorship and Partnership opportunities available in the cinema space.
The cinema market has been in great health over the last year, with the UK & Ireland box office achieving the second highest year ever and its fifth consecutive year of over £1bn. The final total of £1.17bn was only 1% behind the record high of 2012 and proves once again that the UK public loves going to the cinema. It remains one of the most popular social activities for people of all ages.
The final admissions total for the year was 165.5m, which is the eighth highest since 1971 and above average since 2000. This is testament to the all-round strength of the film slate throughout the whole of 2013.