Digital Cinema Media, Dolby Laboratories, WCRS and Grand Central Recording Studios (GCRS) have collaborated with BMW and Vizeum to produce the first Dolby Atmos ad to be aired in UK cinemas at The Olympic Studios in Barnes; the only independent cinema in the UK capable of hosting the ad.
The ad, created by WCRS and sound mixed by Ben Leeves at GCRS, promotes the launch of the new BMW 2 Series Coupe, using an innovative Dolby Atmos mix, featuring a menagerie of fierce animal sounds, ending with the tagline “bites as bad as it barks.” The activity is part of a wider campaign by BMW to promote the new model, which also includes The Ultimate Driver cinime campaign in UK cinemas. Read more
Last night, (2 March 2014), The 86th Academy Awards took place at the Dolby Theatre in Hollywood, Los Angeles. The brightest stars and sharpest talent in the film industry were in attendance, to celebrate an amazing year in filmic entertainment. In January, DCM launched its inaugural Fantasy Film League, asking media land to vote on who they thought would win on the night. From the 10 categories the FFL was asked to vote on, the following categories were correctly predicted, Best Supporting Actor, Best Animation, Best Foreign Film, Best Adapted Screenplay, Best Director, Best Actress, Best Actor and Best Picture, giving the DCM FFL an impressive 80% accuracy rate.
Gravity was the big winner on the night, scooping seven awards in total, including Best Director for Alfonso Cuarón, Best Visual Effects, Best Cinematography for Emmanuel Lubezki and Best Sound Editing. Dallas Buyers Club took three awards, including Best Actor and Best Supporting Actor for Matthew McConaughey and Jared Leto respectively. 12 Years a Slave also garnered three awards, with Lupita Nyong'o winning the Best Supporting Actress award, John Ridley winning Best Adapted Screenplay and also winning the Best Picture gong. Read more
Animated movies dominated the top three spots this week and for the second week running, everything was awesome for The LEGO Movie. The Warner Bros. powerhouse actually increased 1% from last weekend (once previews are removed) securing a further £5.9m, bringing its cume to a massive £21.8m. Mr.Peabody and Sherman took second spot, with a fantastic £1.6m, taking the animated time travel romp’s cume to a very respectable £10.4m. Tinker Bell and The Pirate Fairy rounded out the animated top three, bringing in £1.2m and taking its cume to £3.7m.
Twentieth Century Fox’s The Monuments Men was in fourth with £1.1m taking it to £4.1m and Studiocanal’s RoboCop completed the top five with £891k for an impressive cume of £7m. Read more
The Arctic Monkeys celebrated winning Best British Band and Album of The Year at the BRIT Awards last week, with a cinema, TV and social campaign. The band already had a creative running in cinemas, featuring the copy “BRIT Award Nominated,” which was changed to “BRIT Award Winning” less than 24 hours after the awards took place, demonstrating the flexibility of cinema advertising, showing how brands can plan tactical campaigns with great effect.
Created by the7stars, the real-time ad campaign features cinema ads highlighting the win running on Digital Cinema Media screens from 20 February, as well as TV ads. Read more
Here is a selection of cinema stories making the news this week.
War Horse leading the charge for Event Cinema Read more
A list of all changes to the UK cinema release schedule, as of the week ending 21/02, follows below:
NEW TITLES ADDED TO SCHEDULE: Read more
The final countdown to the biggest event in the film calendar is on this week. In less than five days, The 86th Academy Awards will take place at the Dolby Theatre in Hollywood, Los Angeles and talent from across the film world will be waiting with bated breath to see if they will walk away from the event with a coveted Oscar statuette, including Alfonso Cuarón for Gravity and Cate Blanchett for her turn in Blue Jasmine. Read more
Everything was awesome this weekend for The LEGO Movie as it did fantastic (Lord) business, comfortably topping the box office. The hilarious animation opened with a huge £8.1m, which included £2.2m from previews. The most obvious comparative is last year’s Wreck-It Ralph, which drew on a similar type of nostalgia for many of the video game characters featured in the film. That film opened with a not inconsiderable £4.5m, which was the third highest opening for an animated film last year, only behind Despicable Me 2 (£10m) and Frozen (£4.7m). Wreck-It Ralph finished on £23.8m, so The LEGO Movie will now be looking at a total north of £30m.
Star-heavy comedy drama The Monuments Men opened in second place with £1.6m. That’s more than double the previous highest opening for a George Clooney directed film, beating The Ides of March’s £665k. Just behind was Robocop, which had a decent hold, falling 37% to £1.5m and a cume of £4.9m. By this time next week it will have overtaken the final total for the Total Recall remake (£5.7m). Read more
The new advertising formats and technological advancements that DCM cinemas can offer, such as local targeting and interactive ads, are making cinema a more compelling and attractive medium for advertisers says Chantelle Dietz of Campaign Magazine.
Cinemagoers watching Hollywood’s biggest films this month, such as The Wolf of Wall Street and 12 Years A Slave, are likely to see an innovative Volkswagen ad for the Up! city car. Read more
A list of all changes to the UK cinema release schedule, as of the week ending 21/02, follows below:
NEW TITLES ADDED TO SCHEDULE: Read more
BMW is using Digital Cinema Media's (DCM) cinema companion app, cinime, as part of its Ultimate Driver campaign, as it looks to attract a younger customer base and promote its new Series 2 Coupé.
BMW is offering cinemagoers the chance to pick the perfect line in an interactive big screen challenge. Using cinime, cinemagoers can complete a virtual lap in a new BMW 2 Series Coupé. The fastest to choose the best driving line, breaking or acceleration points using the app will be invited to battle it out on a 2 Series track day. One person will be named BMW’s Ultimate Driver, winning the chance to test drive all new BMW models launched in 2014. All participants will get a video of their own performance on the big screen lap, just for taking part. Read more
The 2014 EE British Academy Film Awards took place at the Royal Opera House last night, hosted by the suave and quintessentially British, Stephen Fry. The awards recognise and celebrate the wealth of content and talent in the British film industry. DCM’s Commercial Director, Joe Evea, was in attendance and admitted to being a little star struck when coming face to face with some of the brightest stars in the industry, including Leonardo DiCaprio.
Gravity collected the most awards, six in total, including Best Director and Outstanding British Film. Although 12 Years a Slave surprisingly only collected two awards, it picked up the coveted Best Picture prize and Best Actor for Chiwetel Ejiofor. American Hustle won three awards, including Best Supporting Actress for Hollywood golden girl, Jennifer Lawrence and Best Original Screenplay. Best Actress went to Cate Blanchett, as expected, for her terrific performance in Blue Jasmine and Steve Coogan and Jeff Pope picked up the Best Adapted Screenplay award for their touching and witty script for Philomena. Read more
