Media-land enjoys Frozen II as opening weekend numbers smash all expectations

    Date
    Author Phil Jones

Disney’s Frozen II opened in UK cinemas this past weekend, smashing box office records in the process. DCM made sure media-land did not miss out on Frozen fever by hosting two exclusive family editions of its ‘DCM Film Club’ in London and Manchester on Saturday 23 November.

Frozen II opened with a huge £15.1m, to take the top spot at the Box Office, setting a new record for the biggest ever Friday to Sunday opening for an animated film in the process. Toy Story 4 (£13.3m) was the previous benchmark, only holding the title for five months. The animated adventure was also Disney’s third biggest opening of the year, just behind The Lion King and the biggest film of the year, Avengers: Endgame. 

The original Frozen opened in 2013 with £4.7m before becoming a cultural phenomenon and ending its run on £42.9m in the UK and $1.3bn globally – still the highest total for an animated film worldwide to date. With Frozen II opening at more than three times the size on the opening weekend in the UK, it looks good to better that number over the festive period and beyond.

According to Davina Barker, Sales Director at DCM and host of DCM’s Frozen II Film Club screening in London, stated: “The opening weekend of Frozen IIis another highlight in a phenomenal year for cinema. To have two of the biggest animated films of all time in the same year underlines the continued appeal of these timeless stories, which are big draws for not only family audiences but 16-34s. 2020 promises to be another huge year for animated films with two original Pixar titles and the return of the Minions to look forward to.”

Frozen II is in UK cinemas now.