| Date | |
|---|---|
| Author | Zoe Aresti |
March sees some absolutely mouth-watering films on offer, from the latest Marvel behemoth – an essential watch for anyone who saw Avengers:Infinity War, to one of the most exciting thrillers in years, to a comedy with a knockout concept. The month finishes with one of Disney’s all-time greats, making a comeback in
stunning live-action, from a cinematic visionary. Q1 is finishing with a bang!
Captain Marvel
Target audience: 16-34 Men
2018 was Marvel’s biggest year yet, and it’s set to be matched by 2019. First up is Captain
Marvel, who will be integral to the next phase of Marvel films. If you stayed for the post-credits scene in Avengers: Infinity War you’ll have seen Nick Fury send out a call for help. That call will be answered by Captain Marvel.
Release date: 8 March
Est.DCM admissions: 3.1m
Equivalent 16-34 Men TVRs: 14
Available premium spots: All
Us
Target audience: 16-34
Jordan Peele created a sensation with his last film, Get Out, voted the best film of 2017 in both Sight And Sound and Empire, and Peele picked up an Oscar for it to boot. His follow-up is Us, intriguingly described as a ‘social-horror-thriller’ and with a mouth-watering cast, including Lupita Nyong’o and Elisabeth Moss.
Release date: 15 March
Est. DCM admissions: 889k
Available premium spots: All
What Men Want
Target audience: Women
What Women Want was a blockbuster comedy hit earlier this century, as an accident resulted in Mel Gibson hearing women’s thoughts. This gender-swap version sees Taraji P. Henson boxed out by the male sports agents in her profession, but she gains an unexpected edge over them when she develops the ability to hear their thoughts.
Release date: 22 March
Est. DCM admissions: 830k
Available premium spots: All
Dumbo
Target audience:
All adults
Dumbo is one of Disney’s very best films and this live-action film is not a re-make but starts its story just as the young elephant learns to fly. When the circus plans a new venture, Dumbo and his friends discover dark secrets beneath its shiny veneer. It’s one of Q1’s stand-out films.
Release date: 29 March
Est. DCM admissions: 3.1m
Available premium spots: All
To book into March films or to find out more contact your DCM rep.