Make waves with 16-34 male audiences over Christmas and New Year with Aquaman and the Lost Kingdom

    Author Mia Blakeney

DC Comics is the home of some of the biggest superhero movies of all time, including 2019’s Joker (£58m) and 2022’s The Batman (£40m), and the next film from the extended universe is in cinemas this Christmas: Aquaman and the Lost Kingdom.

Release Date: 21 December 2023

Director: James Wan

Cast: Jason Momoa, Nicole Kidman, Patrick Wilson, Amber Heard, Dolph Lundgren, Yahya Abdul-Mateen II, Temuera Morrison

Est. DCM Admissions: 1.2m

HFFS Brands: Yes

Alcohol/Gambling Brands: No

The return of Jason Momoa as Arthur Curry, aka Aquaman, is the sequel that DC fans have been waiting for. James Wan, who drove the first Aquaman to box office success, returns to direct this second instalment, which sees the titular character uncover the lost Kingdom. In this film, Aquaman forges an uneasy alliance with an unlikely ally in a bid to save Atlantis and the rest of the planet.

The first Aquaman movie grossed over £22m at the UK box office and is still DC’s most successful film worldwide. A strong title for young male audiences, it delivered 2.4m DCM admissions and over 12 16-34 male TVRs across the industry. We expect the sequel to remain a highly efficient buy for this audience, providing a chance to engage them during the post-Christmas period and run deep into January too.

Fans of DC films are more likely to be young, male and ABC1, and are an attractive proposition for any brands wanting to engage with a young male audience:

  • 59% Male
  • 58% ABC1
  • 54% 16-44
  • 64% No kids in household

Source: GB TGI December 2022 – Fans of DC franchise

The DC audience is a perfect match for gaming and tech brands looking to reach their target audience over Christmas and the new year. DC Fans:

  • Are games console owners (index: 164)
  • Intend to purchase games consoles (index: 278)
  • Intend to purchase smart tech for the home, eg smart speakers (index: 198)
  • Try to keep up with the latest tech developments (index: 125)

DC fans also have strong interests in cars, sports and watching content online. They:

  • Like innovative cars (index: 135)
  • Intend to buy a car in the next 12 months (index: 129)
  • Visit the gym (index: 143)
  • Watch sports programmes (index: 125)
  • Have access to 3+ SVOD services (index 151)

Source: TGI GB Oct 2022, Film Franchise Fans – DC, Index vs GB average

Contact your DCM rep to take advantage of Aquaman and the Lost Kingdom’s strong 16-34 male audience or to find out more.